65 | Clever vs Clear Copywriting: Why Being Creative Too Soon Is Hurting Your Business

Hi Friend!

Did you know at one time my podcast was named “Thirst.”

And I loved it. It felt aligned, it felt like me, it had a whole story behind it.

…And almost no one could find me.

It was clever copy, rather than clear copy. And if you have a business, this distinction might be the most important copywriting lesson you learn this year.

In this episode, we’re talking about the difference between clever and clear copywriting, when each one actually works in your business, and why leading with creative copy before your audience can even find you is quietly costing you leads, clients, and visibility . If you’re a coach, service provider, or online business owner who has ever felt emotionally attached to a name, a title, an offer, or a caption that sounded really good but just wasn’t converting… this episode is going to make everything click.

See you inside, Mari

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