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AdTechGod Pod

AdTechGod Pod

By: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep. 126 Lauren Douglass on Building Brands That Feel Authentic in 2026

    Ep. 126 Lauren Douglass on Building Brands That Feel Authentic in 2026
    Mar 24 2026
    Lauren Douglass, founder of Reverve, joins AdTechGod to unpack what modern B2B marketing actually needs to look like now. From her journey through Citibank, Teads, and Channel Factory to building a consultancy that stitches PR, social, and content into one strategy, Lauren shares why authenticity and point of view beat polished jargon every time. They dive into the real grind of content creation, how personal brands will drive B2B growth into 2026, and where AI helps without replacing the human connection that makes marketing work. Takeaways Lauren Douglass has a rich marketing background, having worked with major companies like Citibank and Channel Factory. Reverve was founded to simplify and enhance B2B marketing strategies, focusing on integration across channels. Content creation is more challenging than many realize, requiring organization and planning. The future of marketing will heavily rely on personal branding and authentic storytelling. Brands that embrace personality and authenticity will stand out in the competitive landscape. AI will play a significant role in content creation, but human connection remains vital. Consistency in content creation is key, even when results are not immediately visible. Embarrassment and vulnerability are part of the journey in building a personal brand. Companies should encourage their employees to share their unique stories and perspectives. The marketing landscape is shifting towards more human-centric approaches, moving away from corporate jargon. Chapters 00:00 Introduction to Lauren Douglass and Her Journey 02:58 The Evolution of Marketing in B2B 05:38 Content Creation Challenges and Predictions for 2026 08:22 Finding Balance in Content Quality and Frequency 11:17 The Importance of Personal Branding 13:57 Navigating the Future of Advertising 16:46 Embracing Authenticity in Marketing 19:39 The Core of Effective Marketing 22:27 AI's Impact on Content Creation 24:03 The Passion Behind Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • Ep.125 Inside the Modern Agency: Publicis Groupe’s Linsey Loy on Measurement, Trust & What CMOs Need

    Ep.125 Inside the Modern Agency: Publicis Groupe’s Linsey Loy on Measurement, Trust & What CMOs Need
    Mar 17 2026
    Linsey Loy, Head of Strategic Development and Executive Engagement at Publicis Groupe, shares her path from broadcast journalism to agency leadership, how pitch processes are changing, why unified measurement is now essential for CMOs to align marketing with real business outcomes, and how trust, data, and identity strategies shape stronger performance while resilient, people first leadership helps teams grow and thrive. Takeaways The advertising industry is volatile with frequent mergers and acquisitions. Lindsey’s career path has been non-linear, emphasizing the importance of adaptability. Client expectations have evolved, requiring agencies to be more agile and responsive. Unified measurement strategies are crucial for understanding business growth. Data privacy compliance is non-negotiable for agencies in the data business. Building trust with clients is essential for long-term relationships. Empowering younger generations in the industry is a priority for Lindsey. Success is defined by personal fulfillment, not just titles or money. Humanity and communication skills are vital in leadership roles. Creating a supportive work environment fosters better team dynamics. Chapters 00:00 Introduction to Lindsey Loy and the AdTech Landscape 02:26 Lindsey’s Career Journey and Industry Insights 05:35 Evolving Client Expectations and Agency Roles 08:43 The Importance of Unified Measurement Strategies 12:07 Data Privacy and Compliance in Advertising 14:38 Building Trust and Value in Client Relationships 18:33 Career Progression and Empowering Future Generations 22:33 The Role of Humanity in Leadership and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Ep. 124 Bridging the Gap Between AdTech and MarTech, with Alyssa Furth of Credera

    Ep. 124 Bridging the Gap Between AdTech and MarTech, with Alyssa Furth of Credera
    Mar 10 2026
    In this episode of the AdTechGod Pod, Alyssa Furth, Senior Manager at Credera, shares her journey in the marketing and technology sectors. She discusses her intentional path into the industry, her experiences at Horizon Media, and the importance of bridging the gap between AdTech and MarTech. Alyssa emphasizes the challenges of data integration and the need for a cohesive understanding of the customer journey. Additionally, she addresses the unique challenges women face in tech and the importance of confidence and community support. Takeaways Alyssa has been intentional about her career in marketing. She credits her success to strong female leaders in her early career. The industry is undergoing significant transitions, especially in data and technology. Bridging AdTech and MarTech is crucial for effective marketing strategies. Data integration is a major challenge for marketers today. Alyssa emphasizes the importance of understanding the customer journey. Women in tech face unique challenges but can find support in community. Confidence is key in navigating the tech industry. Asking questions is essential for learning and growth. Alyssa enjoys breaking down complex problems into manageable solutions. Chapters 00:00 Introduction to Alyssa Furth and the Podcast 02:28 Alyssa's Journey into AdTech and MarTech 13:04 Bridging AdTech and MarTech 17:50 Challenges in Data Integration 19:43 Alyssa's Career Insights and Personal Growth 21:53 Being a Woman in a Male-Dominated Industry Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
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