In this episode, we’re joined by Emma Reeves, Director and Founder of Excelerate Marketing, a digital agency helping service-based businesses grow through strategy-led marketing.

Emma talks about how she turned the uncertainty of JobKeeper into the catalyst for launching her own agency, how saying yes to every client nearly burned her out in year one, and why defining company values early is one of the smartest moves a new business owner can make.

She also discusses how to manage remote teams while building a strong culture, how to handle unresponsive clients without derailing progress, and the difference between doing "marketing" and actually communicating value.

If you want to learn how to launch a business with clarity, avoid the common traps of early growth, and build a brand clients trust, make sure to listen to this episode!

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SHOW NOTES LINKS

https://www.linkedin.com/in/emmareeves1/

https://www.exceleratemarketing.com.au/

https://www.linkedin.com/company/exceleratemarketing1/

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LISTEN TO THE PODCAST

Spotify: https://spoti.fi/3QTXo7s

Apple Music: https://apple.co/46dyEeI

Google Podcast: https://bit.ly/3QFkw8A

Amazon Music: https://amzn.to/40Akwv8

YouTube: https://www.youtube.com/channel/UCVeRalAVOkGHYLfciZy_5Xg

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FIND US HERE

Website: https://solveaccounting.com.au/

Facebook: https://www.facebook.com/profile.php?id=61550067431709

Instagram: https://www.instagram.com/philkhao/

LinkedIn: https://au.linkedin.com/in/philipkhao

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CONTACT US

Phone: (02) 8197 1733

Email: philip@solveaccounting.com.au

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TIME STAMPS:

00:00 Hook/Intro

00:57 Emma's Background

01:36 Emma before starting Excelerate Marketing

05:05 What Drew Emma to Marketing

09:04 From Employee to Business Owner

12:21 Challenges in the First Year of Business

15:07 Advice for someone who is in their First Year in Business

17:48 Overcoming challenges in the 5th year in Business

25:20 Managing staff members on a Business

33:44 Biggest Achievement in 5 years in Business

35:42 How to be different in competitors in the business

41:27 Strategies to get clients in first and second year in business

45:04 How Business change Emma's life/Three Freedom

48:25 Conclusion/Outro

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DISCLAIMER

The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.

In this episode, we have Adam Ahmed, a former compliance officer turned Jim’s Building Inspections franchisee, who now helps everyday Aussies make smarter property decisions through honest guidance and a love for construction.

Adam talks about why he walked away from the security of a government job to pursue something more meaningful, how a single gap he noticed in the construction industry sparked his business idea, and the reason he chose a franchise model over starting from scratch.

He also discusses the mindset shifts that helped him push past fear and take the leap, how he used a simple SWOT analysis to map out his transition, and the overlooked power of using negative thoughts as fuel for positive results.

If you want to break free from a soul-sucking 9-to-5, turn your skills into a business that actually helps people, and make a career move you won’t regret, then make sure to listen to this episode!

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SHOW NOTES LINK:

Adam’s Socials

https://jimsbuildinginspections.com.au/
https://www.facebook.com/JimsBuildingInspections
https://www.instagram.com/jimsbuildinginspections/
https://www.youtube.com/@JimsbuildinginspectionsAu
https://www.linkedin.com/company/jims-building-inspections/

-----

LISTEN TO THE PODCAST

Spotify: https://spoti.fi/3QTXo7s
Apple Music: https://apple.co/46dyEeI
Google Podcast: https://bit.ly/3QFkw8A
Amazon Music: https://amzn.to/40Akwv8
YouTube: https://www.youtube.com/channel/UCVeRalAVOkGHYLfciZy_5Xg

-----

FIND US HERE

Website: https://solveaccounting.com.au/
Facebook: https://www.facebook.com/profile.php?id=61550067431709
Instagram: https://www.instagram.com/philkhao/
LinkedIn: https://au.linkedin.com/in/philipkhao

-----

CONTACT US

Phone: (02) 8197 1733
Email: philip@solveaccounting.com.au

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TIME STAMPS:

00:00 Intro/Hook
01:03 Adam's Career Path Before Franchising
06:09 Transition to Building Inspections
08:59 Choosing a Franchise Over Going Independent
13:26 SWOT Analysis and Business Planning
15:10 Positive Thinking and Overcoming Negative Thoughts
20:19 Experiences with Jim's Building Inspections
25:45 Initial Costs and Financial Considerations
31:05 Advice for Aspiring Entrepreneurs
34:30 Final Thoughts and Encouragement/ Outro

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DISCLAIMER

The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.

In this episode, we have Nataleigh Elzein, a Business and Marketing Strategist, Fractional CMO, and Founder of Pinch Studios, who helps industry disruptors streamline their marketing, align their teams, and turn creative chaos into data-driven success.

Nataleigh shares how she built and lost a nine-person agency in four months—and the financial mistakes that caused its downfall, why hiring too late can be more damaging than hiring too early, and the mindset shift that helped her rebuild a profitable business from scratch.

She also talks about the difference between being a marketing agency vs. a strategic partner, how trusting your gut can save you from bad clients, why getting into the right rooms with the right people at the right time is one of the most powerful success hacks.

If you want to learn how to make smarter business decisions, build a resilient marketing strategy, and avoid the mistakes that can make or break your success, then make sure to listen to this episode!

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SHOW NOTES LINKS

https://www.linkedin.com/in/nataleigh-elzein/
https://www.instagram.com/nataleighmaree/

https://www.pinchstudios.com.au/
https://www.instagram.com/pinchstudios.au/
https://www.facebook.com/pinchstudios.au

-----

LISTEN TO THE PODCAST

Spotify: https://spoti.fi/3QTXo7s
Apple Music: https://apple.co/46dyEeI
Google Podcast: https://bit.ly/3QFkw8A
Amazon Music: https://amzn.to/40Akwv8
YouTube: https://www.youtube.com/channel/UCVeRalAVOkGHYLfciZy_5Xg

-----

FIND US HERE

Website: https://solveaccounting.com.au/
Facebook: https://www.facebook.com/profile.php?id=61550067431709
Instagram: https://www.instagram.com/philkhao/
LinkedIn: https://au.linkedin.com/in/philipkhao

-----

CONTACT US

Phone: (02) 8197 1733
Email: philip@solveaccounting.com.au

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TIME STAMPS:


00:00 Intro
01:09 Nataleigh’s Background
04:02 Examples of Industry That Nataleigh’s Work With
05:11 Journey Before Getting Into Business
12:25 Experience in New York
15:25 Why Come Back to Australia?
17:27 Learning From Failure
24:36 Rebuilding the Business
29:41 First Year in Business Experience
37:08 Goals in the Next 12 Months
39:37 Husband and Wife Partners in Business
44:02 Challenges in the Business
45:30 Purpose of Doing This Business
47:28 Conclusion

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DISCLAIMER

The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.