In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.

Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast.

Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances and how Aipro bridges this gap by offering a conversational and personalized approach to copywriting.

Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the six keys to success. Clate shares insights on how automation can revolutionize small businesses by addressing leaks, increasing efficiency, and fostering growth.

Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares insights on managing client expectations, real-life scenarios of complicated workflows, and why it's crucial to build strong foundations before adding advanced features. This episode is a must-listen for founders, marketers, and automation specialists looking to streamline processes and achieve better results with less complexity.

What You'll Learn:

• 5:58 - Why it’s important to create flow charts that are easy to follow for yourself and others
• 17:16 - The signs that a workflow in CRM software has become overcomplicated
• 19:12 - Why it’s crucial to understand the ecosystem of the software you're using for automation
• 23:15 - An expert tip that can improve efficiency in automation workflows
• 28:45 - What it means to create "automated conversations" within your workflow tasks
• 31:20 - The one thing you must keep in mind when building out a process to ensure any team member can execute it successfully
• 33:15 - Why it’s important to resist the temptation to add too many features too quickly when building automation systems

Resources:

• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.

What You'll Learn:

• 4:15 - How MarTech can be used as both an adjective and a noun
• 9:07 - The differences between a digital marketer and a MarTech marketer
• 11:30 - How MarTech relates to automation in marketing
• 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
• 15:20 - How is the increasing complexity of marketing technology affecting the industry?
• 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
• 19:30 - The relationship between technology and software in the context of MarTech

Resources:

• ASG 195 - The Subjective Approach to Marketing
• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlights the importance of embracing experimentation, focusing on data, and doubling down on what produces results, even if it doesn't align with industry norms. With insights drawn from his consulting experience, Chris invites you to free yourself from the pressure of following the crowd and embrace the marketing approach that unlocks success for your unique business.

What You'll Learn:

• 4:12 - How the context and dynamics of your specific industry should impact your marketing approach
• 7:35 - Is there really a "one-size-fits-all" solution when it comes to effective marketing strategies?
• 19:10 - Why having an internal marketing team is crucial as your business matures
• 22:47 - How to use software to help identify your unique marketing needs before building custom solutions
• 26:10 - Why you should always trust your data over traditional “successful marketing frameworks”
• 32:40 - What cultivating a mindset of "marketing freedom" will do for your business

Resources:

• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training

Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.


What You'll Learn:

• 3:03 - Chris revisits and redefines the term Automation Service Provider
• 6:18 - The most common areas Chris has seen automation being deployed
• 8:50 - How to more specifically describe the type of automation services you provide
• 10:48 - Benefits of using the Automation Service Provider title
• 13:42 - Chris introduces and exciting new program offer
• 18:09 - The challenge the new program aims to solve for Automation Service Providers
• 19:39 - How to learn the 3 secrets for getting consistent, long-term contracts

Resources:

• Find out more about the 3 Secrets to Getting Consistent Contracts
• Subscribe to the Automation Bridge Newsletter
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training