In this episode of The Almond Journey Podcast, ABC’s Laura Morin unpacks the significant headwinds facing the U.S. almond market, from declining snack category sales to broader economic pressures reshaping consumer behavior. Morin explains how inflation, shifting priorities and category-wide declines – not just almonds – are challenging domestic demand, and why the path forward will require new strategies to keep almonds relevant and essential. Morin previously joined us on the show last year back in episode 74.

“ Snacks have been growing for such a long time, and then within the last couple years, the entire snack category has been seeing declines. It's a very different phenomenon for what’s been happening in the US and I think it is impacting us.” - Laura Morin

In today’s episode:

1. Hear from ABC’s Laura Morin on current marketing efforts and strategy
2. Explore U.S. market headwinds and how almond marketing must adapt
3. Learn how campaigns are evolving beyond health to broader consumer appeal

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

In March’s Almond Byte, we break down fast-moving geopolitical and policy developments that could ripple into almond trade flows. We start with the Israel-Iran conflict and disruption in the Strait of Hormuz, a critical shipping corridor linking Gulf ports to global markets. We also share a quick roundup of the latest tariff and trade updates, including emerging reciprocal trade frameworks, USMCA joint review preparations, and the Administration’s 2026 trade policy agenda. Finally, we touch on USDA’s reorganization timeline and preview ABC’s April delegation trip to Washington, D.C.

Trade experts Krista Dickson and Lindsay Tello join the Journey to discuss the current trade situation and the outlook for 2026. Dickson is a partner at DTB AgriTrade based in Washington, D.C. She has worked on agricultural trade issues for nearly 25 years. Tello is the new senior advisor for trade policy at The Almond Board of California (ABC), who has an extensive background in trade before joining ABC. They share some trade wins and unpack insights from their session at The Almond Conference which was titled “Global Trade - Keep Your Seatbelts Fastened.”

“ How are we feeling about 2026 for US almond exports? Firstly, I am feeling bullish. I think ABC has done an incredible job of diversification and cultivating, maintaining these relationships of working with everyone.” - Lindsay Tello

In Today’s episode:

1. Meet Krista Dickson, a partner at DTB AgriTrade based in Washington, D.C, and Linsday Tello, the new senior advisor for trade policy at The Almond Board of California.
2. Explore current trade policy and what we can look forward to for the almond industry in 2026
3. Discover how the Almond Board of California is working to expand trade opportunities

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.