Analytics Launch pad: Our metrics, tools and approach (step by step)

We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work. 
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.