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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon brings together three powerhouses for a conversation that will completely change how you think about AI in home building.

Joining her are Barrett Davis, Co-founder & CEO of Nter Now and HomesScribe.ai, Melissa Cervin, VP of Marketing at Lombardo Homes, and John Lee, CEO of Anewgo.

Here's the thing: AI isn't a future problem. It's a right-now problem. And this episode doesn't just talk about it, it shows you exactly what's happening.

Inside this episode:

• The live AI-to-AI phone call demo: Barrett built an AI buyer's agent that called Lombardo's AI sales assistant, negotiated pet-friendly customizations, asked about floor plan options, and booked a tour. No humans involved. Five minutes. Real.
• Melissa's unfiltered lessons from deploying "Toni": Lombardo's AI shopping assistant, what went right, what surprised her, and why early adoption is messy but worth it
• Why your website is now a battleground: smart browsers like Gemini, Perplexity, and ChatGPT's Atlas are comparing you to your competition from a side panel while buyers shop your site
• The LLM shopping experience: how Anewgo's interactive floor plan tools and exterior color configurators are showing up directly inside ChatGPT conversations before buyers ever reach your website
• The AI shift parallel every builder needs to hear: Melissa compares where we are now to when web leads first appeared, and why the builders who wait will regret it
• How to introduce AI to a hesitant sales team without fear, resistance, or revolt
• What "agentic AI" means for your OSC: and why your phone might already be ringing with AI on the other end

Whether you're a builder, marketer, OSC, or sales leader, this is the episode that makes it real.

🎙️ Watch it now: anewgo.com/podcast/181 or search Anewgo of New Home Sales on your favorite podcasting app

📍 Learn more at anewgo.com

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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with returning guest Ryan Taft, founder of Impact Eighty-Eight, to celebrate the launch of his brand new book, Revenue Getter. Ryan has spent 25 years in the home building industry, and this book is his answer to one of the most overlooked problems in sales leadership: nobody actually teaches managers how to develop people.

If you've ever wondered why your team isn't improving even after training, this episode is your wake-up call.

Ryan breaks down:

• The 6 manager types killing your team's performance (are you the buddy, server, savior, slave driver, or ghost?)
• The two biggest mistakes sales leaders make when they're behind on numbers
• His repeatable 4-E Coaching Method: Explain, Exhibit, Execute & Evaluate
• Why pipeline calls are NOT coaching and what real coaching actually looks like
• The micro-skill approach that moves the sales needle faster than any contest ever will

Whether you're a sales leader or anyone responsible for developing a team, Revenue Getter will completely change the way you think about management.

📖 Grab your copy of Revenue Getter Learn more at revenueGetter.com | impacteightyeight.com

🎟️ Want to go deeper in person? Ryan and the Impact 88 team are hosting CoLab Live - a two-day, hands-on leadership workshop for homebuilding leaders, and Anewgo is a proud sponsor! No stages, no sales pitches - just real frameworks, real conversations, and real results. Seats are limited to 80 leaders per event. 📅 Charlotte, NC | April 22–23, 2026 📅 San Antonio, TX | Sept. 15–16, 2026 👉 Get your tickets now: colablive.com

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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now.

From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike.

We cover: :

• Why OSCs still matter - and how AI can make them even more effective
• The branding mistakes most builders don't know they're making
• How to use your team's personality as a competitive differentiator
• Why putting faces on your website is non-negotiable

Whether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them.

🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast