Are You a “Boring” Advisor? How Jesse Hurst Uses Pop Culture to Make Finance Memorable

Do your clients ever glaze over when you explain markets, risk, or retirement?

In this episode of Advisors Off Script, Shelby Nicholl sits down with Jesse Hurst, CFP®, CEO of Impel Wealth Management, to unpack a simple (and surprisingly effective) way to make your message land: use pop culture to make complex financial ideas memorable.

Jesse shares how his writing cadence ramped up during COVID, why an Animal House reference helped explain the CARES Act, and how a Led Zeppelin lyric made an “international vs. U.S. stocks” update stick with a 73-year-old client. The bigger lesson: credibility isn’t the problem in this industry, memorability is.

You’ll learn:

• How to use humor and pop culture without losing credibility
• Why adding a simple YouTube link can pull in the “non-finance spouse”
• How consistency builds trust (and can reduce panicky client calls)
• Why your clients want your perspective, not generic marketing commentary
• Jesse’s content system for finding hooks and turning ideas into posts

If you want clients to remember what you said and feel more connected to your voice, this is the playbook.

Learn more at MurielConsulting.com

Hosted by Shelby Nicholl. Produced and edited by Aaron Sherman. Operations and Guest Coordination by Shelly Hadel.