Arjun Sofat on Discipline, Isolation & The Family Lessons That Helped Build Free Soul

In this deeply personal and revealing conversation, Anand speaks with Arjun Sofat, Co‑Founder & CEO of Free Soul, about the deeper influences that shaped his entrepeneurship journey to building a global women's wellness brand.

We explore the lessons inherited from his parents and grandparents, leaving the safety of investment banking after years of 100‑hour weeks, how early influences forged his obsession with positive impact, and why the ultimate blessing is finding work you are willing to dedicated your life to.

Arjun shares the mindset and reframes that helped him push through the early days of no revenue, rejection, and being literally laughed out of an investor meeting.

The episode also dives into:

• How to deal with the lonely chapter of entrepreneurship.
• Why discipline is less about motivation and more about endurance
• How FreeSoul’s Designed By Her philosophy puts women at the centre of product creation
• The emotional impact of hearing customers’ stories - from PMDD improvements to fertility breakthroughs
• The influence of Ayurvedic “grandma’s remedies” and how traditional wisdom meets modern wellness
• What Arjun ultimately wants his children to remember about him, and why it has nothing to do with FreeSoul

This is a story about identity, culture, sacrifice, purpose, and the unseen roots that shape who we become. Whether you're building something of your own, navigating an identity shift, or reflecting on the values passed down through generations, this episode will leave you thinking long after it ends.

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