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Around The Bloc

Around The Bloc

By: John Byrne
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John Byrne of Writers Bloc gets to talk to experts and thought leaders in the ever-evolving world of media. We share the best insights here.


Looking at how Media is shifting in modern times:


- How can journalism survive in the age of free information?

- What traditional media can learn from influencers and content creators?

- The ongoing battle between attention and reputation in the media industry.

- How news readers navigate disinformation in a media-saturated world.


Stay ahead of the curve with discussions on the shifting media landscape and the future of journalism. New episodes drop every second Friday. Don’t forget to subscribe, rate, and review the podcast—it really helps us grow!

© 2026 Around The Bloc
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Episodes
  • Why Media Can’t Ignore AI — And Why AI Needs Real Journalism With Brooke Hartley Moy
    Mar 20 2026

    Brooke Hartley Moy, CEO of InFactory AI, unpacks the rapidly changing relationship between artificial intelligence and the media industry.

    She brings rare perspective from across Silicon Valley and publishing, having worked at Google and Slack before co-founding an AI infrastructure company focused on helping publishers navigate the AI era.

    We discuss:

    • Why AI companies increasingly depend on human-generated journalism
    • How search and social platforms captured most of the value in media
    • Why publishers are being pushed to think like data businesses
    • The trust gap between newsrooms and tech companies
    • Hallucinations, misinformation, and model decay
    • Why waiting for regulation is not a strategy
    • What happens if media companies do nothing

    Subscribe to the podcast or our YT channel for biweekly episodes. If you enjoy please leave a rating/comment/share with a friend, it helps us out big time!

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    51 mins
  • How Publishers Turn Readers Into Members — With Madeleine White
    Mar 6 2026

    Madeleine White from The Audiencers and Poool unpacks how publishers build sustainable reader revenue.

    Recorded live in Paris, this conversation explores how media companies move audiences from casual readers to loyal members and subscribers.

    We discuss:

    • How paywalls actually work
    • Freemium, metered, and dynamic models
    • Why most readers never convert
    • Membership vs subscriptions
    • Community-driven journalism
    • Retention vs acquisition
    • Balancing public interest with revenue
    • When to automate — and when not to

    Madeleine shares real-world examples from publishers including The Guardian, Financial Times, The New York Times, Le Monde, El País, and Daily Maverick.

    Subscribe to the podcast or our YT channel for biweekly episodes. If you enjoy please leave a rating/comment/share with a friend, it helps us out big time!

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    41 mins
  • Marcela Kunova on Propaganda, Broken Trust, Rebuilding Credible Reporting & More
    Feb 20 2026

    In this episode of Around the Bloc, we’re joined by journalist and editor Marcela Kunova to discuss the growing crisis of trust in media.

    We talk about:

    • Why public trust in journalism is collapsing
    • Media ownership and political influence
    • How algorithms fragment reality
    • The dangers of activism and propaganda
    • Low journalist pay and industry pressure
    • How to rebuild pride and credibility in reporting
    • Whether journalism can survive financially

    From Slovakia to the UK, Marcela explains how democracy, media freedom, and business models shape what we read — and what we believe.

    🎙️ A deep dive into journalism, media ethics, and the future of news.

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    52 mins
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