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Ask Christina First

Ask Christina First

By: Amazing Women and Men Of Power
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Ask Christina First hosted by Christina L. Suter an Amazing Women and Men Of Power show production powered by Raven International. Join us each week for business news, amazing content and have your questions answered as well as get tips about small business management skills and special guest speakers on a variety of business topics.
After more than 10 years as a small business coach, experienced business owner Christina Suter is ready to share her knowledge and experience with you. To find out more about or to book a free one on one strategy session - contact her directly christinal.suter@gmail.comCopyright Amazing Women and Men Of Power Economics Personal Finance
Episodes
  • Steps to Introduce Your Customer to Your Brand

    Steps to Introduce Your Customer to Your Brand
    Dec 31 2020
    In this episode of Ask Christina 1st we get into the topic of branding. In reality branding is the totality of who you are. How you handle each element of business is an overall result of you, which is your brand. In the elements of business, each aspect is a vital source for the functionality of your company. How do you treat your customers? How much time and attention do you give into marketing, networking and advertising? All of it boils down to who you are as a person and how much energy you put into each thing. From there you can decide if you are a luxury, high end or low end brand? For homework, write down next to each element of business, how you operate in this field. If you're a high end business, you should include things that help explain why this is so. If you are low end, luxury, etc… do the same. Everything that creates your company is your brand, from color to customer service to how you dress. All of these elements create the overall look and feel of your brand. So, what do you do that creates your brand? Is this what you want your brand to be and what are ways you can improve?

    In this episode you will learn:

    1. The elements of business and how they affect your brand.

    2. How to understand the tone and overall feel of your company

    3. Ways to help you improve your brand’s impact.

    Again, branding is the totality of who you are and the energy you put into it. The way in which people find you, meet and are introduced to you, sets the tone for how they will react to your brand and business. The first steps into improving your brand, is to identify where you are now and where you want to go.
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    21 mins
  • How to Differentiate Yourself From Your Market

    How to Differentiate Yourself From Your Market
    Dec 24 2020
    In this episode of Ask Christina 1st, we dig into how to differentiate yourself from your market. The three main suggestions are you are already doing it, your nature and your own bias and lastly company culture. All three of these embody the totality of who you are which create your business. When you first created your company and vision, what were the things that made you different? It’s important to understand that you are already what makes it different. A way to make this process make sense is to do your due diligence. Christina suggests you begin by first finding 10 businesses in your market and area that are similar to yours. Find out what their price points are, what type of company it is and find out the overall culture of the business. The culture of a business boils down to everything you've chosen to include in how your business looks and how it is operated. What is the culture of your company? This is what will set you apart and be the underlying atmosphere of your branding and marketing.

    In this episode you will learn:

    1. What is company culture and how it affects your branding?

    2. Why it’s important to understand the competition in your area.

    3. How to fine tune your business so clients will find you amongst others in your field.

    Going back to understand your vision is a big part of understanding how to differentiate yourself from your market. Doing this can help you elevate to the next level by simply creating a platform that serves the unique qualities you bring to your market and expertise. Knowing you are already what makes your business different is key, use what makes you different to your advantage.
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    23 mins
  • Grassroots Networking

    Grassroots Networking
    Dec 17 2020
    In this episode of Ask Christina 1st, we dive into the meaning of grass roots networking and why this is a major part in becoming a trusted expert in your field. Networking and marketing can be distributed in many forms like social media and advertising, however there are other ways to truly connect with your community that don’t require you to be in front of a computer. Investing in yourself so that you become a trusted and chosen expert in your field is the meat and bones of grass root networking. It's when you go out and introduce yourself to your community while also investing in becoming an expert in your field. One example Christina focuses on is going to in person meetings. She challenges you to find a meeting in your field of work and attend 4 meetings for a month. You can use sources like meetup.com, eventbrite.com, facebook.com and community calendar. In order for you to be chosen, you have to be an active member in your community. Finding out authentically what people need is another true aspect to grassroots networking. It’s not about selling something, it's about filling some of the holes in a person's life. Ask questions and inquire deeply into if someone could genuinely benefit from having you in their lives.

    In this episode you will learn:

    1. What is grass root networking and how you can benefit from it.

    2. Ways in which you can become a trusted expert in your field and within your community.

    3. Why it’s important to be authentic and caring when people are potentially looking for your services.
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    21 mins
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