The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner) Podcast By Desirée Adams Verve Event Co. cover art

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

By: Desirée Adams Verve Event Co.
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With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.


New episodes are released on Mondays.

Explore past episodes, submit questions, or learn more at desireeadams.co.

Follow along on Instagram @PlannersEdit.



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Episodes
  • 219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong

    219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong
    Mar 16 2026

    Text the Wedding Planning Hotline

    Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.


    Links Mentioned in the Episode

    • Find the Full Shownotes Here
    • Work with Desiree for business coaching and mentorship
    Show more Show less
    20 mins
  • 218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)

    218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)
    Mar 9 2026

    Text the Wedding Planning Hotline

    Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.

    In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice.

    If a rebrand has been on your mind, this episode will make sure you go in prepared.


    Links Mentioned in the Episode

    • Find the Full Shownotes Here
    • Listen to Our Rebranding Episode Here
    • Work with Desiree for business coaching and mentorship
    Show more Show less
    23 mins
  • 217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients

    217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients
    Mar 2 2026

    Text the Wedding Planning Hotline

    Your wedding brand is communicating right now — the question is whether it's saying what you actually mean.

    In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract.


    Links Mentioned in the Episode

    • Find the Full Shownotes Here
    • Work with Desiree for business coaching and mentorship
    Show more Show less
    27 mins
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