Join host Will Jarvis as he sits down with Trinity Taylor, Valuebase's newest team member focused on outreach and sales, recorded on location in Tucson. A recent University of Arizona graduate with a background in psychology and business, Trinity shares what it's been like breaking into the property assessment world, the patterns she's noticed reaching out to assessors across the country, and why she believes AI tools like ValPal are best understood not as job replacements but as a helping hand that gets you home by five.

• (00:01) Introduction to Trinity — University of Arizona grad who found her way from psychology and sales internships to Valuebase's outreach team
• (01:39) Learning the ropes in property assessment — adjusting to an unfamiliar industry with a steep but rewarding learning curve
• (03:05) What Trinity's heard from hundreds of assessors — urban offices lean tech-forward while long-tenured rural assessors tend to be more change-resistant
• (05:30) Reframing AI as a helping hand, not a replacement — why assessors shouldn't fear tools like ValPal and how domain-specific training makes the difference
• (09:11) The future of AI-assisted outreach — training models with HubSpot data and company knowledge to compound what works over time
• (12:14) The hidden complexity of property tax — Trinity's surprise at the industry's depth and her "aha moment" on vertical equity
• (15:01) Closing — upcoming conferences and meeting assessors in person

On this episode of Assessment Matters, host Will Jarvis sits down with Zach Smith, a former fee appraiser turned rural county chief appraiser, to talk about the realities of mass appraisal and property tax administration. They dig into county-wide revaluations, fixing legacy data in CAMA systems, using technology and GIS to improve data quality, and how to “do more with less” by combining the right tools with the right people.

Valuebase CEO Will Jarvis sits down with Gonz Sanchez to explore what property taxation looks like in an economy crushed by extreme inflation. They unpack how Argentina’s money printing, corruption, and cash-based real estate distort assessed values and fairness, and what U.S. assessors can learn about building more resilient property tax systems.