Doug Cross isn’t just shaping the future of meat retailing on the Tablelands — he’s now expanding his impact even further with the recent purchase of the old Innisfail Meat Works. We dive into what this bold move means for local producers, regional job opportunities, and the long‑term sustainability of Northern Queensland’s supply chain.

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Listen in as I chat with Michael Honeysett, General Manager of Craig Cook’s Prime Quality Meats — a business widely respected for its commitment to quality, consistency, and traditional butchery.
As General Manager, Michael plays a critical role in leading the team, maintaining high standards on the bench, and ensuring the business delivers an outstanding experience for its customers every single day. His understanding of both the craft of butchery and the realities of running a successful meat business offers a valuable perspective for anyone in the trade.
In this episode, we talk with Michael about his journey in butchery, what it takes to manage and grow a high-performing shop, and how quality, leadership, and customer trust remain at the core of long‑term success.
So settle in and enjoy this conversation with Michael Honeysett from Craig Cook’s Prime Quality Meats.

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Say hello to Jamel Elkassir, one of the rising young guns in the butchery world. Passionate, driven, and hungry to learn. Jamel represents the new generation of butchers who bring energy, pride, and modern hustle to a timeless craft.

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