Battle Buddies: Winning the War Between Value and Price Promotions

Show us your marketing and we will show you your customer base. 

The FAM Marketing Show is reviewing a popular Tiktok video and breaking down the marketing principles. 

In this episode, Quinn joins Adrienne to discuss the problem with unaccommodating salespeople, industries who fail to keep up with changing times and how the sales you promote indicate the type of customer you seek after.

In this TikTok by @moneymanmyers, the creator recaps a recent sales transaction for the purchase of a new car. In 57 seconds, he identifies a problem in the car sales industry and explains why he spent $18,000 more on a vehicle at a place other than a dealership. After a comment on the original video indicated that he wasn't giving car shopping the deference due, he follows up in this TikTok about how people value two things: money or time. 

Quinn and Adrienne dissect how placing too much value on one or the other will indicate the type of customer you're after and why isolating your marketing to one customer base, may cost you in the long run.