Behind the Counter Podcast By Ken Collins cover art

Behind the Counter

Behind the Counter

By: Ken Collins
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Behind the Counter - Business Stories from the Four Corners:

Real Businesses. Real Conversations. Right Here in Our Community.
Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share.

This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.

© 2026 Behind the Counter
Economics Management Management & Leadership
Episodes
  • Selling Cars, Not Snake Oil: And Sometimes Bourbon
    Mar 16 2026

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    Opportunity doesn’t always announce itself; sometimes it looks like a rent hike that forces you to choose who you really are. We sat down with Clay Jaqua, owner of 505 Motorsports in Farmington, to unpack how a near-crisis became the catalyst for a smarter move, stronger numbers, and a clearer lane. Clay’s story runs from a 20-year-old dad asked to leave college, to fourteen formative years in a Ford store, to a Dairy Queen detour that sharpened his love for the car business. Along the way he built a community-first dealership with a showroom of classics and performance gems, and a lot tuned to a $15–20K sweet spot that actually matches how locals buy.

    We dig into what most people get wrong about selling cars: it’s not the metal, it’s the options, the financing, the trust, and the follow-through. Clay lays out why small, nimble operations can adapt faster than big lots, how to pivot without losing your brand, and how to use consignment and bank relationships to make deals frictionless. He shares the mindset shift from “get rich quick” to “build slow, protect the downside,” plus the unsexy habits that create staying power: own your building when you can, avoid overextension, and let small margins add up. In a small town, reputation is oxygen—fix what you can, don’t duck hard conversations, and put people over the policy when it really counts.

    We also talk creative marketing that actually works. Clay’s viral social videos aren’t slick; they’re genuine, funny, and unmistakably local—proof that a clear voice beats a big budget. For owners chasing discoverability, we cover local SEO, Google Business Profile basics, and why consistent YouTube walkarounds plus TikTok and Instagram Reels can lift brand search for terms like “505 Motorsports,” “Farmington used cars,” and “classic cars Farmington.” Finally, Clay opens up about freedom, family, and a new bourbon venture—Burnt Tavern—as the next chapter in staying curious without overreaching. If you’re building a resilient business in a volatile market, this conversation is a field guide: stay open to opportunity, make risk survivable, take care of your people, and keep your sense of humor.

    Enjoy the episode? Follow, share with a friend who’s building something, and leave a quick review to help others find the show.

    Be sure to follow or subscribe! And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com

    This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).

    Support the show

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    1 hr and 18 mins
  • She Sold Shoes, Built Quads, And Accidentally Became Famous
    Mar 9 2026

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    What does it look like to build a business after the kids leave home—and turn it into the heartbeat of a local running community? We sit down with Jeri Hogue, owner of Southwest Runners, for a candid conversation about risk, resilience, and the long game of showing up when no one else does. Jerry shares how a seventh-grade PE nudge became a lifelong passion, why her husband’s steady support mattered when the tears came, and how a small decision—hosting a twice-weekly trail run—grew from a family jog into a 45+ person crew.

    We dive into the realities most small business owners recognize: wearing every hat from buyer to bookkeeper, learning the unique tastes of a town like Farmington, and competing with the ease of online shopping. Jeri walks through practical lessons on fitting shoes to prevent injury, keeping runners on the trails safely, and creating an experience the internet can’t match. She also opens up about identity and confidence—how entrepreneurship turned an introvert into a coach who guides first marathons and cheers big life changes, from weight loss to new PRs.

    There’s momentum ahead, too. Jeri and Southwest Runners are partnering with Tonique Racing to support Hood Mesa trail events with 5, 9, and 15-mile options, plus brand partners like Brooks, Saucony, and Mizuno stepping in to elevate race day. The bigger takeaway: success has shifted from chasing profit to building trust, health, and community—mile by mile. If you’ve ever wondered whether it’s too late to start, or how to anchor a brick-and-mortar shop in a digital world, this story will meet you right where you are.

    If this resonates, follow the show, share with a friend who needs a push, and leave a quick review—what risk will you take this week?

    Be sure to follow or subscribe! And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com

    This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).

    Support the show

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    58 mins
  • From Family Pub To Powerhouse
    Mar 5 2026

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    What does it take to turn a family pub into a community anchor that thrives on and off-site? Louie McMullen, co-owner of Clancy’s Pub, opens up about the long game: honoring a legacy that began in 1978 while building a modern operation that wins at events, navigates complex liquor laws, and keeps a small town coming back for more. From the first days serving under his parents to signing the paperwork, Louie explains how ownership sharpened his decision-making, filtered risky ideas, and turned a controversial bet—a 20-foot mobile bar trailer—into a profit engine that paid for itself in a year.

    We walk through the hidden skill set of hospitality leadership: studying special dispenser permits to outmaneuver confusion, training a team of 57 to stay compliant as rules shift, and designing a customer experience that outshines the menu’s wild range—sushi, tacos, burgers, and steak alongside live music and wildly popular Singo Thursdays. Louie shares why consistency is everything, how “A1 emergencies” start with skipped details, and the routines that keep a high-volume restaurant from tipping into chaos. He also gets candid about fear of back-office logistics and how the right people made it manageable without losing sight of the numbers.

    The heart of Clancy’s is culture. We talk benefits uncommon for local restaurants, including a 401(k), team trips to food shows, and a genuine safety net when life falls apart. Quiet giving—funeral meals, donations, shelter support—has built deep trust, and partnerships like the Farmington Civic Center liquor contract now function like a second business line. Looking ahead, a mobile kitchen will extend Clancy’s reach to big events and oilfield jobs, while the five-year vision stays grounded: be the place people feel at home across the Four Corners.

    If you care about small business growth, restaurant realities, and how community-driven brands scale without losing their soul, this story will stick with you. Subscribe, share with a friend who loves hospitality, and leave a review with your favorite takeaway.

    Be sure to follow or subscribe! And, if you're a local business owner who'd like to be featured - or know someone whose story should be told - get in touch at Ken@StrategicHorizonsConsulting.com

    This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).

    Support the show

    Show more Show less
    49 mins
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