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Business Excellence - An Entrepreneur's Journey

Business Excellence - An Entrepreneur's Journey

By: IBGR onAir Talent James W Bryant
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2020 Better You 4U Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • 12. MY WEBSITE HAS TRAFFIC BUT NO SALES OR LEADS, WHAT’S NEXT? - JAMES BRYANT

    12. MY WEBSITE HAS TRAFFIC BUT NO SALES OR LEADS, WHAT’S NEXT? - JAMES BRYANT
    Mar 28 2021

    INTRODUCTION

    You had to pivot your business practices to account for the impacts of COVID-19, the travel restrictions, stay at home orders, and limits on large gatherings. I do not think there was any industry that was untouched by this pandemic. Several companies were accelerated their plans for adding an online/e-commerce function to their business, which may have been the only way those companies survived. The consumer behavior over the past year almost necessitated that companies expand their online presence. One of the primary ways that companies maintain an online presence is through this website. It is easier than ever to purchase a domain name and go live with a website. A website is just a place holding place, a blank canvas, waiting for you to invite your customer into a story. What story do you want to tell? Who are you telling the story to?

    Episode Objectives - The Why

    The website you have may not be the website that you need to grow you into the future. There are many possible purposes for a website but today we want to focus in on a website designed and built for attracting and converting leads into clients. The objective of this episode is to provide an overview of the elements that must be considered when building a conversion focused website.

    Key Issues - Owner Perspective:

    • The Purpose of your website drives messaging
    • Know Who you are trying to reach
    • Noise only gets in the way – Stay Focused and Stay profitable 

     What You Need to Know - The What

    1. Why did your build your website?

    • Sell Products and Services
    • Provide a platform for others to sell their products
    • Reduce costs or other expenses related to marketing
    • Build and Maintenance an online presence
    • Showcase your authority
    • Generate leads Nurture Sales
    • Express Your Opinions (Blogging/newsletter)
    • Build a Relationship with your Audience
    • Generate Revenue (Make Money)

    2. Know you numbers – Are you achieving your Website WHY? Communication is Key 

    • How are you determining if your website is actually achieving what you set out to do?
    • You need to pivot if you are not getting the results that you want
    • Is your website, based on the response of your target audience, effectively communicating?

    3. Focuses on what matters

    Time for a website messaging audit

    Test to see what your website is actually communicating. 

    What You Need to Do - The How

     Focus on What Matters

    • The controlling idea that on your website
    • Tailoring your message for your audience
    • Clearly state the problem that you are solving
    • Design your product ladder as part of your customer journey.
    • Make it easy for people to do business with you
    • Give a glimpse of the transformation that your solution provides
    • Make it easy 

    Next: Season 4 Review: Putting All the Pieces together

    Links and Resources

    1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time

     The Art of Work-Life Balance: https://link.betteryou4u.com/balance

    2. How to Become a More Effective Listener (Recording)

    https://link.betteryou4u.com/Listening

    Dr. James W Bryant - Helping you Succeed in Business and in Life

    James Bryant, Ph.D. is the founder and CEO of Better You 4U LLC, a boutique leadership training and peak performance coaching firm that serves key executives and business owners. James is a passionate leader that equips business owners with the tools run their business so that their business does not run their life. 

    LinkedIn:        https://www.linkedin.com/in/jbryant2/

    Business Made Simple: https://www.businessmadesimple.com?ref=jamesbryant1

     
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    36 mins
  • 11. CUSTOMER REFERRALS – WHY ARE YOU NOT GETTING THE RESULTS THAT YOU WANT - JAMES BRYANT

    11. CUSTOMER REFERRALS – WHY ARE YOU NOT GETTING THE RESULTS THAT YOU WANT - JAMES BRYANT
    Mar 21 2021
    INTRODUCTION Marketing plays a key role in the growth of any business and this is certainly true of your business. Marketing helps to educate your target customer on who you are the products that you have to offer. You can have the best solution to a customer’s problem, only if the customer knows that you exist.  The use of referrals to grow your business is one of the most economical marketing strategies that you can employ.    Episode Objectives - The Why There is a difference between knowing that something can be beneficial and proving its benefits through implementation. Word of mouth is still an effective marketing tool and people rely on the reviews or trusted word of a friend before making a purchase. You want to create a community of customers that are willing to spread the word about your products and services. What is the best way to get referrals for your business? This is one of the many questions that we will explore during our show today. The objective of today’s show is to provide tips for how you can use both customer and business to business referrals to grow your business. Key Issues - Owner Perspective: Referrals are there, but you must ask.Referral marketing is a strategySeek first to understand What You Need to Know - The What 1. What is a referral? -  A referral is defined as the act of telling someone about the positive features of a person or a business. Customer to CustomerBusiness to BusinessQualified Referrals 2. Why Referrals are not working for you?  B2B You are part of a group but expect referrals to just happen automatically.Your are not asking the right kind of questionsYou are not clear on who you want referredFollow-up, Follow-up, Follow-up Customer to Customer If You have not integrated a referral program of effort into your customer journey (the journey does not end after the sale of the product). 3. When, Where, and How to drive referrals.  Paid Networking GroupsNetworking Groups (If you can’t find one then create one)Speaking EngagementCommunity ActivitiesWhere you can add value. It is not just about who can be referred to you but who you can refer to others. What You Need to Do - The How 1. Seek to refer and then be referred. Think of ways that you can add value to any community of group that you want to serve. Work on understanding the needs and capabilities of businesses in your community. 2. Ask the right questions. Why did you start your business?What do you love most about it?Tell me a business achievement you’re proud of…What differentiates you from other that provide the same service?How would you like me to describe you to others?What goals do you have for your business?Tell me an interesting fact about yourself?Tell me the type of people that you are looking to be referred to you? 3. Be Clear on: What you have to offer and The types of referrals that you are looking for 4. Integrate a referrals program into your post-sell customer journey and nurturing campaign.   Previous: Building Your Brand is Just the Start - https://podcast.betteryou4u.com/1-building-your-brand-is-just-the-start-james-bryant Next: My website has traffic but no sales or leads, What’s next? Links and Resources 1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time  The Art of Work-Life Balance: https://link.betteryou4u.com/balance 2. How to Become a More Effective Listener (Recording) https://link.betteryou4u.com/Listening 3. IBGR – Season 5 Survey: https://www.ibgr.network/ James W Bryant - Helping you Succeed in Business and in Life LinkedIn:        https://www.linkedin.com/in/jbryant2/ Business Made Simple:  https://www.businessmadesimple.com?ref=jamesbryant1
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    37 mins
  • 10. BUILDING YOUR BRAND IS JUST THE START - JAMES BRYANT

    10. BUILDING YOUR BRAND IS JUST THE START - JAMES BRYANT
    Mar 14 2021
     Episode Objectives - The Why Brand management is not reserved for big corporations with large marketing budgets. The size of your marketing budget does not always correspond to the size of the impact of your brand. As a small business owner you want to amplify the impact of your brand to create instant recognition of the problem that you solve and the value that you bring. The objective of this episode is to level the playing field by providing you with budget friendly suggestions for to amplify your brand. Key Issues - Owner Perspective: The power of your brand is experienced through your customersBranding is more that style, fonts, colors, pictures but it also includes your actionsOur brand is not what we do but part of who we are   What You Need to Know - The What 1. You have at least two brands – Your personal brand and your Business Brand Personal BrandBusiness Brand 2. Your branding shows up everywhere you are  WebsiteEmailsSocial MediaBlog postsReviewsComments 3. Your brand is impacted by everything that you do Positive ImpactsNegative Impacts 4. Brand Evaluation Brand evaluation refers to the measurement of the value of a brand using relevant indicators that assess the impact of the brand on customers/users. Brand evaluation includes both monetary considerations (i.e. brand value) and non-monetary considerations (i.e. brand strength and brand equity). What You Need to Do - The How 1. Conduct a brand evaluation What does your brand stand for? What do you want your company to be known for?Talk to the source – Your customers are going to be a key source of information about the perception of your brand.Review your web and social media assetsReview your sales data in the context of the customer journeyExternal factors 2. Be consistent (Budget Friendly Solution) In your actionsDo what you say you are going to do, when you said you were going to do itIn the way you show-up on social mediaIn the way you show-up in other venuesIf you have a style guide, then use it consistentlyIf you do not have a style guide then develop one 3. Use the power of your community  ReviewsTestimonialsReferrals Previous: Your Call To Action - https://podcast.betteryou4u.com/1-your-call-to-action-james-bryant Next: Customer Referrals – Why You are not getting the results you want Links and Resources 1. Upcoming Webinar https://link.betteryou4u.com/Webinars 2. Webinar Recordings Defining Your Target Market - https://link.betteryou4u.com/targetmarketIdentifying Your leadership Language - https://link.betteryou4u.com/LLReplay 3. IBGR – Season 5 Survey https://www.ibgr.network/facebook-community.html or https://www.ibgr.network/linkedin-community.html): 4. Subscribe to the podcast:  https://podcast.betteryou4u.com/ James W Bryant - Helping you Succeed in Business and in Life LinkedIn:        https://www.linkedin.com/in/jbryant2/ Business Made Simple:   https://www.hireacoach.com/James-Bryant https://www.businessmadesimple.com?ref=jamesbryant1 Small Business Highlight: https://banowetzmarketing.com/  
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    37 mins
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