Bilingual Content Marketing | Jorge Mata (Viva Texas)

In this episode of While Supplies Last – The Marketing Podcast, Matt Nelson interviews Jorge Mata, the creator behind Viva Texas, a bilingual content brand that highlights Mexican culture and its influence on Texas. Jorge shares his journey from working in corporate America to becoming a full-time content creator, building a community through short-form video content, and navigating the challenges of bilingual marketing. The conversation dives deep into cultural identity, the importance of speaking directly to Spanish-speaking audiences, and how businesses can better connect with this growing demographic. Jorge also discusses his contingency plans in case of a TikTok ban and provides insights into influencer marketing, content monetization, and platform diversification.

For more insights and tips visit Peachtree Rose Marketing at⁠⁠⁠⁠⁠⁠https://peachtreerosemarketing.com⁠⁠⁠⁠⁠⁠ for more insights and resources.

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Guest Info:

Jorge Mata (Viva Texas) - ⁠Instagram⁠ | ⁠TikTok