Bloomberg Business of Sports Podcast By Bloomberg cover art

Bloomberg Business of Sports

Bloomberg Business of Sports

By: Bloomberg
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Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

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Episodes
  • Former MLB All-Star Nick Swisher on Ford Partnership

    Former MLB All-Star Nick Swisher on Ford Partnership
    Mar 27 2026

    Join host Vanessa Perdomo and Michael Barr for a look at some of the latest headlines and stories in the business of sports.

    Former MLB All-Star and World Series champion Nick Swisher spoke with Vanessa and Guest Host Randall Williams.

    They discussed Nick’s partnership with Ford.

    Nick gave his insights into the start of the 2026 MLB season.

    Nick also talked about collective bargaining and what it means for Major League Baseball moving forward in terms of a potential work stoppage.

    On this episode, we also hear from:

    Chip Paucek the CEO and founder of Pro Athlete Community and former NFL player and PAC board member Terron Armstead. They spoke with Vanessa Perdomo and Michael Barr on their flagship summit Pac Accelerate. The summit will gather over 400 professional athletes and executives to create intentional momentum.

    See omnystudio.com/listener for privacy information.
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    39 mins
  • City Football Group CMO Nuria Tarre on Business of Soccer

    City Football Group CMO Nuria Tarre on Business of Soccer
    Mar 20 2026

    Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

    City Football Group’s Chief Marketing Officer Nuria Tarre spoke with Vanessa from SXSW in Austin.

    They discussed the attention and new fans that the World Cup is going to bring particularly to the US market.

    City Football Group owns Manchester City and New York City Football clubs, so they have a double interest in trying to gain more fans in the US both on the MLS and Premier League side.

    On this episode, we also hear from:

    -David Carlock, founder and managing partner of Machete Group, on why owners are willing to spend so much money on stadium development and how they get their money back.

    -Elizabeth Rembert, Municipal Finance and Higher Education Reporter for Bloomberg News, on how the UConn women’s basketball team is generating big bucks for the school.

    See omnystudio.com/listener for privacy information.
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    38 mins
  • The Business of Soccer: NWSL Commissioner Jessica Berman

    The Business of Soccer: NWSL Commissioner Jessica Berman
    Mar 19 2026

    Jessica Berman, Commissioner of the National Women's Soccer League, joins Bloomberg's Vanessa Perdomo before kicking off the new season.

    On this episode:

    • What fans can expect from an expanded NWSL with two new teams and additional media partners
    • The High Impact Player Rule and its impact on the league
    • How the NWSL is working towards global recognition

    See omnystudio.com/listener for privacy information.
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    23 mins
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