We’ve recently seen growth in many areas, but a disconnect always seems to exist between economic growth, especially capital market growth, and what people on the ground are experiencing. In short, the macro story is strong; the reality is more fragile if you look at households. According to Maslow’s Hierarchy of Needs, what is the first thing today’s consumer pays for every month? Mortgage/rent, health care, food? All good guesses, but no! The primary financial priority: the cell phone.

In this episode, Robyn Burkinshaw, CEO of BlytzPay, and Jason Henrichs discuss the reality of financial health in the United States. With 30% of the population living at or below the poverty line and 25% considered unbanked or underbanked, the current system often widens the wealth gap.

Jason and Robyn discuss redefining financial health through access, designing for real lives rather than ideal users, and using the system to create stability. And Robyn shares how BlytzPay is working to “break the box” by helping lenders and servicers meet subprime consumers where they are via text-to-pay and a flexible online payment system. The mission is increasingly vital as AI and new technologies can potentially bridge or widen the current wealth disparity.

This episode is part of the Hot Takes series, powered by U.S. Bank, and was recorded live at the University of Utah’s FintechXchange Conference.

Banks are evolving beyond traditional financial products to offer value-added services that deliver outcomes that matter in customers’ everyday lives.

In this episode of Breaking Banks, we explore this shift through a very specific lens. Joining host Jason Henrichs are Marcy Allen, Head of Enterprise Financial Institutions at Carefull, a company focused on helping families protect aging loved ones from financial risk and fraud, and Drew O’Reilly, VP, Fintech Partnerships & Investments at U.S. Bank They discuss how banks approach value-based accounts and loans, the realities of delivering these services within large institutions, buying versus building, and what happens when financial services appear where customers actually need help, not just where banks traditionally operate.

This episode is part of the Hot Take series, powered by U.S. Bank, and was recorded live at the University of Utah’s FintechXchange Conference.

If you are looking to differentiate or interested in the future of value-added services, listen now!

Which trends are genuinely reshaping and transforming banking? Is fintech hitting its “awkward adolescent phase”—past the hype but not yet fully mature?

Today we sort through the signal and the noise. Which trends are actually changing how banks work and which are mostly theater. There are lots of pitches coming at banks, but just like in baseball, you can’t swing at them all. How do financial institutions decide what’s worth pursuing versus what’s just the latest headline?

Joining host Jason Henrichs are two people who view the landscape from different vantage points: Alex Johnson, Founder of FinTech Takes who analyzes and challenges the narratives shaping fintech, and Meghan Kober, Head of Fintech Partnerships & Investments at U.S. Bank who sits on the side of who decides which innovations get deployed within one of the most innovative banks. Together, they dig into where fintech stands today and what the next phase might look like once the noise settles.

This episode of Breaking Banks is part of the FintechXchange recording series at the University of Utah, powered by U.S. Bank.