AI for brands is already here. It’s making a shift and as marketing teams, we should be reactive. But the reality is that most brands are still figuring out where to start.

In this episode of Building Brand Advocacy, we break down the real state of AI for brands right now. What's working, what's just noise and how to make AI work for YOU without losing the human touch that drives real brand advocacy.

In this episode, we cover:

The current state of AI for brands

How to make AI work for you and your team today

How AI will reshape marketing resources and team structures

Practical ways to use AI in your day-to-day work life

Using AI to create real efficiencies across your content and marketing ops

How to build, scale, and manage an AI team from scratch

CHAPTERS

00:00 Build Your AI Native Dream Team

02:32 Manager of Infinite Minds

03:54 Onboarding and Feedback Loop

09:49 Future Proof Marketing Roles Form AI

15:14 Building AI Agents into Your Workflow

22:30 Repurposing Content With Agents

25:54 Scaling To 11 Agents

31:58 AI Native Mindset Shift

34:45 Create A Preference Sheet for AI

38:34 Training Cadence And Growth

Whether you're a brand team trying to do more with less, or a marketing leader figuring out how to upskill your team, this episode is your AI starter kit.

🔔 Subscribe to watch our new episodes every Tuesday.

CONNECT WITH PAUL & VERITY

Paul: www.linkedin.com/in/paulkarcher/

Verity: www.linkedin.com/in/verityhurd/

FOLLOW US

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In this mastermind episode, Sophie Miller (founder of Pretty Little Marketer) breaks down the exact tactical steps she’d take to build a high-engagement community from scratch in 2026.

If you’re a brand, marketer or founder trying to turn followers into a real community engine, this episode is a step-by-step guide to catapult your community strategy.

In this episode, you’ll learn:

00:00 Introduction to community building

00:56 The Platform Strategy

05:06 Step 1: Connection Point

08:19 Step 2: Mission Sentence

11:09 Step 3: Connection To You, Connection To Each Other

16:24 Step 4: Thin Content

🔔 New episodes every Wednesday — subscribe so you never miss an episode.

CONNECT WITH SOPHIE

LinkedIn: https://www.linkedin.com/in/sophiealicemiller/

Instagram: https://www.instagram.com/sophiemillerrrr/

Pretty Little Marketer: https://www.linkedin.com/company/prettylittlemarketer/

FOLLOW US

Subscribe: ⁠www.youtube.com/@buildingbrandadvocacy⁠

Instagram: ⁠www.instagram.com/building_brand_advocacy⁠

TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠

Verity: www.linkedin.com/in/verityhurd/

Are you building a real community around your brand or just spending budget on meaningless partnerships and vanity metrics?

In this episode of Building Brand Advocacy, Verity sits down with marketing consultant Lauren Spearman who has worked with Global brands including Benefit Cosmetics, MADE.com, Trinny London to unpack what genuine advocacy looks like today vs. a decade ago and why most influencer strategies are still stuck in 2014.

We go deep on how to move from fabricated, performance-led “community” to truly invested brand advocates who buy, refer, and defend your brand online.

In this episode, you’ll learn:

• Evolution of brand advocacy over the last 10 years

• How Benefit Cosmetics build a ‘warm’ brand through effective influencer strategies

• How to find organic advocacy in your existing community

• How to build real relationships with your influencer partners

• What went into creative authentic advocacy at MADE.com

• The work behind Trinny London Tribe

CMOs, brand and social leads, and anyone tired of pouring budget into influencer campaigns that don’t convert into real advocacy, retention, or revenue, this episode is for you.

CHAPTERS

02:37 Netmums and Real Community

06:24 Inside Benefit Cosmetics

12:20 Employee Advocacy in Action

19:33 Benefit Mascara Maldives Launch

21:37 Reframing advocacy at MADE.com

24:52 Building the Advocacy at MADE.com

30:28 Brand Advocacy vs Performance

34:26 Treating Creators as True Partners

37:26 Behind the Trinny Tribe Community

40:36 Quick fire and Wrap Up

🔔 New episodes every Wednesday — subscribe so you never miss an episode.

CONNECT WITH LAUREN

LinkedIn: https://www.linkedin.com/in/laurenspearman/

Instagram: https://www.instagram.com/laurenspearman/

TikTok: https://www.tiktok.com/@spearmanlauren

FOLLOW US

Verity: www.linkedin.com/in/verityhurd/

Subscribe: www.youtube.com/@buildingbrandadvocacy

Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy