Built to Last: How a Japanese Home Builder is Challenging American Construction

Japanese firms have gone big on American housing. Sekisui House has been at the front of this line. The 65-year-old innovative Japanese builder has built a book of homebuilding brands that covers the country. Their most recent acquisition, Richmond American Homes, not only gave Sekisui a national footprint but also brought them David Viger, now the President and CEO of Sekisui House U.S. David Viger played football for both Bill Parcells and Bill Belichick, two of the most “demanding” (I’m being nice) coaches in NFL history. Now he works for Sekisui House. Sure, Sekisui once made him hold a ceramic panel with his bare hands while they scorched it with a blowtorch, but I bet he still feels like this is an upgrade. David joined us recently on The New Home Insights podcast to break down how Sekisui House U.S. is doing things differently.