Business of Craft Podcast By Leanne Pressly CEO Stitchcraft Marketing cover art

Business of Craft

Business of Craft

By: Leanne Pressly CEO Stitchcraft Marketing
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The Business of Craft Podcast (sponsored by Stitchcraft Marketing) is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business. Economics Marketing Marketing & Sales
Episodes
  • Using Your Analytics to Set SMART Goals

    Using Your Analytics to Set SMART Goals
    Feb 20 2026

    Let's jump into today's topic: using your analytics to set your future SMART goals.

    In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.
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    28 mins
  • Business of Craft: The Power of Spaces in Marketing

    Business of Craft: The Power of Spaces in Marketing
    Jan 21 2026

    Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse.

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    18 mins
  • Business of Craft 2025 Influencers, Content Creators & Community Leaders

    Business of Craft 2025 Influencers, Content Creators & Community Leaders
    Dec 12 2025

    Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships.

    For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.
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    26 mins
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lots of quality information, interesting topics and guests. definitely something that is worth binge listening to.

Value filled for craft professionals

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