Chapter 5: Crisis Is Too Late to Learn to Swim
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Chapter 5: Crisis Is Too Late to Learn to Swim
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Confidence in a crisis doesn’t come from charisma — it comes from preparation. This chapter explores what good crisis communication really looks like, and why most companies get it wrong.
🧰 Workbook tie-in: “Crisis Simulation & Prep”
🔥 Case studies: BP, local businesses, and the human cost of waiting too long
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