Chasing the Bag: How NIL Is Rewriting College Sports

In this episode we break down the impact of NIL (Name, Image, and Likeness) on college athletes, recruiting, and the business of college sports. This episode explores NIL deals, athlete branding, endorsement opportunities, collectives, and how players are navigating the new era of college athletics. With real talk and unfiltered insight, we explain how NIL is changing the game for athletes, fans, and programs nationwide.