ChatGTM S2 Ep10: Christopher Sebes ~ Industry Legend / Building the Next Growth Engine with nCentiv

This episode of ChatGTM features a conversation with Christopher Sebes, a hospitality pioneer and visionary, discussing the Incentive platform designed to grow customer count with targeted digital ads. The conversation covers the evolution of restaurant technology, the impact of location-based advertising, and the role of AI in marketing. The conversation covers the journey of a tech company in the restaurant industry, the challenges of changing direction, and the innovative approach to targeted advertising. It also delves into the intersection of technology and human behavior, as well as the personal and professional insights of the guest.

Takeaways

• Restaurant technology evolution
• Impact of location-based advertising
• Role of AI in marketing Tech companies face challenges in pivoting their direction to meet market needs.
• Innovative targeted advertising can be a game-changer for businesses in various industries.

Chapters

• 00:00 Introduction and Snowdrifts
• 06:18 Incentive Platform Overview
• 12:10 Problem-Solving with Incentive
• 18:22 Reporting and A/B Testing
• 24:10 Learning and Collaboration
• 32:59 Targeted Advertising and Human Behavior
• 39:33 Partnerships and Industry Insights