Commercial Photographer: Your Guide to Marketing, Creativity and Growth Podcast By Sam Hollis and Marcus Ahmad cover art

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

By: Sam Hollis and Marcus Ahmad
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Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from industry experts.Sam Hollis and Marcus Ahmad Economics Marketing Marketing & Sales
Episodes
  • Creating Distinctive Narratives: The Creative Side of Brand Photography
    Mar 31 2026

    ⁠Join the Webinar

    Stop Being Forgettable: Many photographers play it safe with "lifestyle headshots," but that makes your work, and your rates, entirely replaceable. Emily Kim joins us to show you how to inject real creative value into every session.

    The Inspiration Upgrade: Learn why looking at other photographers leads to "same-same" work, and how to use non-photographic influences to give your clients a unique look they can’t get elsewhere .

    The "Designer-Ready" Secret: Discover the technical framing trick that makes your images essential for web and graphic designers, ensuring your work is actually usable across all marketing platforms.

    Building a Visual Narrative: Shifting your focus from individual "hero shots" to a cohesive gallery increases the perceived value of your work and the results for your clients.


    Visit Emily's Website


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    33 mins
  • Pricing for Brand Photographers: How to Stop Competing on Price
    Mar 24 2026

    The Profit Blueprint: Most brand photographers start by trading time for money, but that creates an immediate ceiling on your income. Sam explores the tiered structures and psychological shifts needed to move into the premium market.

    The Goldilocks Strategy: Why offering three specific choices is the most powerful psychological tool in your pricing arsenal.

    The "Outcome" Premium: The specific shift in language that allows you to charge for results rather than just files.

    The Sales Gap: A high-stakes technique for the final 10 seconds of a sales call that prevents you from negotiating against yourself.

    Join the Webinar

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    21 mins
  • Want to move to being a Premium Photographer?
    Mar 20 2026

    If you want to be able to charge more by being seen as a premium photographer, then join our Webinar. It will help you do just that.

    Join the webinar


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    3 mins
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