‘Content is queen’ for Shay Mitchell’s DTC travel brand BÉIS

In this episode of “Trend Talk,” Retail Leader chats with Adeela Hussain Johnson, the president of travel brand BÉIS. Johnson shares how Mitchell has been involved in the brand since its inception, and how her role has evolved as BÉIS has grown. She also answers key questions facing every DTC brand, including how to best leverage social media platforms and whether BÉIS is planning to open its own brick-and-mortar stores in the future.