Culture Talk Destroys Trust: 72% Fail, AI Agents, PDFs & Dorsey's 40% Cuts

This week Jenni Field and Chuck Gose cover four stories dominating the workplace conversation right now — from whether AI is truly transforming organisations or just repeating history's mistakes, to why the more you talk about culture, the less anyone believes you.

McKinsey is calling AI agents the biggest organisational shift since the Industrial Revolution, with teams of two to five people potentially supervising 50 to 100 AI agents. Jenni draws a direct parallel to the Industrial Revolution itself — arguing we're making the same mistake: doing a straight lift-and-shift of people to agents, rather than fundamentally reimagining what work looks like. The real question isn't how many agents replace how many people. It's what work even means.

Bruce Daisley, former VP at Twitter EMEA and author of The Joy of Work, presents a provocative thesis backed by a striking number — 72% of formal culture change initiatives produce no meaningful improvement in trust, engagement, or retention. Jenni connects this to the ongoing culture vs. behaviour debate: culture has become a big word without much meaning, and the proof is always in the pudding. If leaders aren't showing up differently, no amount of values posters will cut through.

The Economist is asking whether the PDF will survive the AI revolution — and the answer is genuinely uncertain. Over 2.5 trillion PDFs exist, LLMs regularly struggle to read them accurately, and one in five email-based cyber attacks are routed through PDF attachments. For comms and HR professionals, this hits close to home — employee handbooks, policies, and benefits guides are often locked inside a format that AI-powered tools can't reliably process. Jenni points out she was having this exact same conversation 15 years ago when digital workplaces first arrived. Nobody owned the problem then. Nobody owns it now.

Block, the parent of Square, Cash App, and Afterpay, is cutting its workforce from over 10,000 to just under 6,000. CEO Jack Dorsey pointed to AI as the driver and predicted most companies would do the same within a year — a statement that sent the stock up 24%. Chuck and Jenni aren't buying it. They call it AI washing: using AI as cover for a workforce that grew 150% during COVID and never came back down. The profit-per-employee figure tells the real story — quadrupling to north of $2 million means this was already a profitable business. And the entire announcement? Written in lowercase, Chuck is not a fan.

Want to find out more about Chuck Gose's work and ICology - check out the website and how to become a member here: https://www.joinicology.com/

Jenni’s a regular speaker and consultant on leadership credibility and internal communication, you can find out more about how to learn from her and work with her here: https://thejennifield.com/

Articles mentioned in this episode:

• The Agentic Organization: Contours of the Next Paradigm for the AI Era
• The More You Talk About Culture, the Less People Believe You
• The War Against PDFs Is Heating Up (paywall)
• Jack Dorsey Cuts 40% of Block's Workforce and Says Most Companies Will Follow Within a Year