Decoy or Anchor?
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Decoy or Anchor?
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Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Links
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
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