Diamonds are forever, even more so when a millennia old tradition is revived by Meenu Subbiah

In this episode, which is a long form, we talk with Meenu Subbiah and her daughter Adithi about the business diamonds, authenticity and continuity. If you want to understand how it takes to build a business that lasts for thirty years then find out how things work.

00:00 - A quick introduction to Meenu Subbiah Diamonds.
00:43 - Getting inspired by her mother.
03:00 - The love for history with jewellery.
08:26 - Starting off very young in the U.S.A
13:00 - Understanding jewellery - close setting jewellery.
20:56 - The exclusive line of jewellery of Meenu Subbiah.
23:48 - Customer journey - the purpose of buying.
30:39 - Why jewellery itself is a culture?
38:23 - History of the evolution.
44:52 - Art to inspire the kids.
58:00 - Explaining quality to customers.

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