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Direct Sales Done Right

Direct Sales Done Right

By: Katy Ursta
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The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

© 2026 Direct Sales Done Right Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Episode 371: Why Your Content Isn’t Connecting (The Storytelling Rules You’re Missing)

    Episode 371: Why Your Content Isn’t Connecting (The Storytelling Rules You’re Missing)
    Mar 26 2026

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the art of storytelling in marketing, emphasizing the shift from being the hero to the guide. She shares frameworks, examples from movies, and practical tips to craft compelling stories that will help build authority and connect with audiences.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Storytelling in Marketing

    3:00 The Framework of Storytelling

    7:32 Shifting from Hero to Guide

    10:34 Building Likability in Your Story

    12:52 Creating Relatable Content

    15:06 Embracing Flaws for Credibility

    16:56 Highlighting Heroic Moments

    19:50 Authority Positioning in Storytelling

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop with Katy! (recording available): https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

    I Am That Content Creator Podcast
    The podcast for multi-passionate, serial entrepreneurs.

    Listen on: Apple Podcasts Spotify
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    25 mins
  • Episode 370: In a Creative Funk? 5 Tips to Get Your Content Flowing Again

    Episode 370: In a Creative Funk? 5 Tips to Get Your Content Flowing Again
    Mar 19 2026

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses how personal branding and social media strategies impact your business, especially in direct sales. She shares insights on managing personal life sharing, overcoming creative funks, and evolving your personal story to stay authentic and effective.

    💡 Episode Highlights & Time Stamps:

    0:44 Navigating Personal Branding and Authenticity

    3:28 The Evolution of Social Media and Branding Strategies

    6:18 Understanding Creative Lulls and Their Causes

    10:34 Practical Tips to Overcome Creative Funk

    16:45 Embracing Growth and Change in Your Brand

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop (recording available): https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!
    Show more Show less
    22 mins
  • Episode 369: Does Your Social Media Content Desperately Need a Reset? 4 Tips to Get Seen and Start More Conversations

    Episode 369: Does Your Social Media Content Desperately Need a Reset? 4 Tips to Get Seen and Start More Conversations
    Mar 12 2026

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the current shifts in social media algorithms, the impact of AI tools like ChatGPT on content creation, and practical strategies for direct sellers to stay authentic, visible, and effective. Listeners will learn how to navigate these changes to boost engagement and conversions.

    Katy is diving even deeper into these topics in her Freshen the Feed Live Workshop, beginning next week, on 3/17/2026. Learn more and sign up here: https://services.katyursta.com/offers/scQJLaZx/checkout.

    💡 Episode Highlights & Time Stamps:

    0:44 Early Signs of Shift: Engagement and Reach

    3:12 Platform Dynamics and the SEO Shift

    7:42 Content Sameness and AI Prompts

    11:27 Tool Overload and Strategic Tool Use

    13:03 Visibility, Trust, and Conversation as a Journey

    14:50 Burnout and Refreshing Content Strategy

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop with Katy! (recording available): https://services.katyursta.com/offers/scQJLaZx/checkout

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.
    Show more Show less
    20 mins
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