DogTags to Ownership Podcast By Julie Austin and Matthew Cain cover art

DogTags to Ownership

DogTags to Ownership

By: Julie Austin and Matthew Cain
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DogTags to Ownership is the podcast designed for military members and veterans ready to transition from service to success in business. Whether you’re considering entrepreneurship for the first time or are already on the path to business ownership, this show provides the tools, insights, and inspiration you need to thrive.


Hosted by U.S. Army Officers Julie Austin and Matthew Cain, we explore the unique strengths veterans bring to the entrepreneurial world, share actionable advice from experts, and feature inspiring stories of those who’ve successfully made the leap.


Tune in to transform your military experience into a foundation for innovation, resilience, and business leadership.


#DogTagsToOwnership #VeteranEntrepreneurs #MilitaryToBusiness #VeteranOwnedBusiness

© 2026 DogTags to Ownership
Economics Political Science Politics & Government
Episodes
  • S2:E12: How Tier One Coaching Is Transforming Military Preparation
    Mar 24 2026

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    Summary

    Jim Reading, a former Royal Marine and founder of Tier One Coaching, shares his journey from military service to entrepreneurship. Discover how he developed a successful coaching business focused on physical and mental preparation for military recruits and veterans, leveraging social media, community building, and strategic growth.

    Key Topics

    • Military transition to entrepreneurship
    • Building a fitness and mental resilience coaching business
    • Leveraging social media for business growth
    • Community building and networking in military entrepreneurship
    • Overcoming adversity and personal challenges

    Chapters

    1. 00:00 From Military to Coaching: Jim's Journey
    2. 03:27 Identifying the Gaps: The Need for Preparation
    3. 05:36 Building Tier One Coaching: The Entrepreneurial Spirit
    4. 08:17 The Coaching Process: Preparing Recruits for Success
    5. 10:09 Mindset and Nutrition: Holistic Training Approach
    6. 11:56 Expanding Horizons: Coaching Beyond the UK
    7. 13:08 Success Metrics: Achieving High Pass Rates
    8. 15:23 The Coaching Program: Structure and Accountability
    9. 18:15 Entrepreneurship: Overcoming Challenges and Building a Brand
    10. 20:37 Future Aspirations: Growth and Expansion
    11. 22:26 Overcoming Personal Challenges
    12. 24:41 Building a Social Media Presence
    13. 25:37 Future Vision for Tier 1 Coaching
    14. 28:18 Advice for Aspiring Entrepreneurs
    15. 29:57 The Meaning Behind Tier 1 Coaching
    16. 33:38 The Importance of Community Support
    17. 38:47 Building a Community for Transitioning Veterans

    Resources

    Tier One Coaching Website
    Stephen Bartlett's Diaries of a CEO Podcast
    Atomic Habits by James Clear
    The Slight Edge by Jeff Olson
    Psychology of Money by Morgan Housel

    Social Media Links

    LinkedIn
    Instagram
    YouTube







    Support the show

    Visit our website: https://www.dogtags-to-ownership.com/

    Follow us on Social Media

    Instagram/Facebook/Threads: @dogtags_to_ownership

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    40 mins
  • S2:E11: From Idea to Impact: Inside the DAV Patriot Bootcamp Winter Cohort
    Mar 17 2026

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    Summary:

    In this Special Episode of Season 2, Episode 11, Julie sits down with members of the DAV Patriot Bootcamp Winter Cohort to explore the journeys of veteran entrepreneurs and military connect entrepreneurs at different stages of building their businesses.

    From entrepreneurs with Brand-New ideas to Seasoned Founders continuing to sharpen their skills, this episode highlights the power of community, mentorship, and lifelong learning within the Veteran Entrepreneur Ecosystem. The conversations reveal how programs like DAV Patriot Bootcamp help veterans turn mission-driven ideas into thriving businesses while building lasting connections with fellow founders.

    If you're a veteran, military connected, active duty entrepreneur or a veteran with a business idea, this episode offers a behind-the-scenes look at why so many veterans say the Bootcamp experience is truly transformative--and why joining a future cohort may be one of the best investments you can make in yourself and your business.

    This episode is also part of Podcasthon 2026, supporting efforts to raise awareness and funds for DAV Patriot Bootcamp and their mission to empower veterans and military families through entrepreneurship.

    Tune in to hear inspiring stories, valuable insights, and why this community continues to grow stronger with every cohort.

    Check out Podcasthon 2026 to donate now to DAV Patriot Boot Camp

    Interested in DAV Patriot Bootcamp check out https://patriotbootcamp.org/


    Support the show

    Visit our website: https://www.dogtags-to-ownership.com/

    Follow us on Social Media

    Instagram/Facebook/Threads: @dogtags_to_ownership

    X: @DTO_Podcast

    TikTok: @dogtags_to_ownership

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    40 mins
  • S2:E10: From Humble Beginnings to Coast-to-Coast Security Empire: Nick Lawless' Journey
    Mar 10 2026

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    Summary

    In this episode, U.S. Army veteran and security expert Nick Lawless shares his inspiring journey from humble beginnings and military service to founding successful security companies. Discover insights on leadership, entrepreneurship, and the importance of resilience and networking.

    Chapters

    1. 00:00 From Humble Beginnings to Military Service
    2. 10:13 Transitioning from Military to Federal Government
    3. 19:12 Entrepreneurship and Acquiring Security Companies
    4. 26:45 Navigating Challenges in the Security Industry
    5. 28:55 Networking: Building Connections for Success
    6. 30:17 Vision for the Future: Business Growth and Expansion
    7. 32:01 The Power of Networking in the Military Community
    8. 32:01 Leadership and the Impact of Lawless Leadership
    9. 32:01 Lessons from Military Strategy and Leadership
    10. 34:31 Discipline and Daily Habits for Success
    11. 35:56 Introduction to Dog Tags to Ownership
    12. 35:56 Building a Supportive Community
    13. 36:13 Invitation for Engagement and Future Guests

    Key Topics

    • Military transition to entrepreneurship
    • Security industry evolution and AI integration
    • Leadership and resilience in business
    • Acquisition strategies for security companies

    Resources

    Lawless Leadership Book

    CPS1 Security Company
    White House Security Protocols
    Federal Permitting Improvement Steering Council
    Thomas Ricks' Book on Military Strategy







    Support the show

    Visit our website: https://www.dogtags-to-ownership.com/

    Follow us on Social Media

    Instagram/Facebook/Threads: @dogtags_to_ownership

    X: @DTO_Podcast

    TikTok: @dogtags_to_ownership

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    37 mins
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