Doula Marketing on Instagram: Simple Strategies That Actually Work to Reach Local Clients with Molly Cahill

If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you. Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media. We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out. We also talk about one of the biggest mindset shifts doulas need around Instagram: your goal is not to become famous online. Your goal is to become the go-to doula in your local area. Inside this conversation, you'll learn: what doulas should post on Instagramhow to use Instagram to get local doula clientswhy Instagram matters for birth workers and postpartum doulashow to use keywords and hashtags so pregnant women can find youwhy carousels, collaboration posts, and networking matterhow to make your Instagram profile easier for potential doula clients to understandwhy consistency matters more than chasing viral content If you've been asking: "What should I post as a doula on Instagram?" "How do I market my doula business on social media?" "How can I get doula clients from Instagram?" …this episode will give you practical ideas you can start using right away. This video is for the doula who wants more client inquiries, better visibility, and a simpler Instagram strategy, make sure you subscribe for more training on doula marketing, doula business growth, and how to build a sustainable doula business. ✨ Connect with Molly on Instagram : @mollyacahill / mollyacahill ✨ Connect with Darcy on Instagram : @thedouladarcy / thedouladarcy Join My Doula Village for deeper trainings on Instagram and so much more! About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com