E65: Sustainability in Business: Balancing People, Planet, and Profit

Tune in for part one of a two-part conversation with Lisa Geason-Bauer, President and Founder of Evolution Marketing, about the importance of sustainability in business. They discuss how operating in a triple bottom line manner - prioritizing people, planet, and profit - can make businesses more resilient and attractive to both workers and consumers. Lisa shares insights on third-party certifications like B Corp, the increasing demand for transparency and sustainability from younger generations, and the risks of greenwashing. She also touches on how the pandemic has impacted supply chains and remote work. Tune in to learn more about the future of sustainable business practices.