Ep 14 - Audacity & Bridging the Cultural Divide with Shayne Allise

In this episode I talk to Shayne Allise, a Palestinian Irish American former Grand Prix dressage rider and founder of athlete management and investment agency 3XV Sports. Shayne shares her path through multiple sports into elite dressage, describing the rider–horse partnership, the psychology of training, and how equestrian sport’s cost keeps it in an elite space. She discusses navigating sponsorship, media, and representation as a Palestinian athlete, and how audacity helped her secure opportunities despite limited support and people saying she couldn’t succeed. Shayne explains 3XV’s athlete-first, quality-over-quantity approach to brand partnerships, building long-term narrative, brand equity, and post-retirement strategy so athletes are treated as intellectual property holders and cultural voices. The conversation also covers sport’s role in representation, reducing bias, and building cultural bridges through excellence.

00:00 Welcome and Acknowledgement

00:33 Meet Shayne Elise

02:18 Shayne’s Sporting Roots

03:36 Rider and Horse Partnership06:53 Barriers in Equestrian Sport

10:03 Audacity and Opportunity

14:09 Belief and Athlete Mindset

16:56 What Is 3XV Sports

20:23 Quality Over Quantity Branding

23:26 Athletes and Cultural Bridges

26:32 Selling Culture to Sponsors

29:50 Sport and Social Cohesion

35:42 Why 3XV Is Different

39:30 Quickfire Questions

45:16 Inclusion Tip and Wrap Up

🗒️ Full Show Notes

Get the full show notes for this episode (including links, resources and transcript) at ⁠⁠⁠⁠⁠⁠⁠https://www.inclusivesportdesign.com/podcast/ep12⁠⁠⁠

🎧 More ways to watch and listen

Find all the ways you can watch and listen at ⁠⁠⁠⁠⁠⁠⁠https://www.inclusivesportdesign.com/podcast⁠⁠⁠⁠⁠⁠