Ep 23 - Capitalizing on Competitor Rebrand Failures

Summary

In this episode, Annie, an SEM strategist, joins Lindsie and Jay to discuss a case study on capitalizing on a competitor's rebrand failure. They highlight the importance of acting quickly and adapting strategies to take advantage of opportunities. The client, a lease management software provider, saw a 165% increase in organic traffic and a 129% increase in organic conversions in the first month. The key lessons learned include the need for a strong SEO viewpoint during rebrands and the importance of tracking competitors.

Takeaways

• Act quickly and adapt strategies to take advantage of opportunities
• A strong SEO viewpoint is crucial during rebrands
• Tracking competitors is important for staying ahead
• The client saw a 165% increase in organic traffic and a 129% increase in organic conversions in the first month

• Chapters

• 00:00 Introduction and Guest Introduction
• 02:42 Discussion of Dogs and Animals in the Workplace
• 04:41 Introduction to the Case Study
• 07:11 Getting the Client On Board
• 10:12 Taking Advantage of the Competitor's Rebrand Failure
• 12:48 Tactics and Changes Made on the Client's Site
• 16:08 Measuring Success and Results
• 19:22 Maintaining Momentum and Adapting Strategies
• 22:22 Key Lessons Learned
• 24:30 How to Catch Competitor Changes
• 25:59 Closing Remarks and Farewell