Ep 247: Transitioning from Crops to Cattle w/ Troy Hadrick

What do you do when farming no longer pencils out? Today, South Dakota rancher Troy Hadrick (Hadrick Ranch) joins us to talk about transitioning from dryland crop farming to a cattle-focused operation. We discuss what drove that shift, how direct-to-consumer beef sales created new opportunity, and what it really takes—from water and infrastructure to working with the right partners—to make a transition like this work on the ground.

Plus, we look at the new pheromone-based product called, CattleZen, designed to help reduce stress in calves during key management periods.

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