Ep 4 - Marketing Magic: Laying Your Runway Part 1

 Hello there, ladies. We're back. What are we talking about today? Anyone know? Marketing. Marketing day. I'm very excited because this is my favorite topic of conversation. So your job, Sam, and your job Nikki is to get me to shut up every once in a while, so you can get a word in. So this is cool. How do we feel about both of you? Obviously business Running excellent legend type people. How do we generally feel about marketing both of you? Do you love it? Sam's hiding behind her pants. You can see the footage right now. Sam's hiding. Yeah. It's essential, but it's never on the top of the list, is it? I think it's one of those things that I feel like I often talk about, but it feels like do as I say, not as I do moments, like, you know, you know, the things you should be doing, you know, best practice, but the reality sometimes of juggling it all means that you're not necessarily doing all of the things that you could be doing. And I, marketing is one of those things I very much feel like. And then sometimes I get too busy for, and that sounds really silly, but like, yeah, it's one of those things. Well, that's probably why we make such a great trio is because it's my favorite thing. Well, it's certainly my favorite thing to talk about. As you say, like execution, sometimes it gets set aside, you know, working on other people's businesses rather than on your own. It's the old, I don't know, whatever analogy, there's someone that who does other people's stuff and their house is a disaster or something. I can't remember. That was. Awesome chat. Anyway, we have so much to cover on the topic of marketing that we thought that we would do a little thing called breaking it into two parts. So today we're going to be covering the, the real, the early day stuff that really starts to, Shape the success of selling your thing down the track. So we're going to talk about launch strategy in another episode, but we're going to start where we kind of left off in the last episode around validation as far as building the runway is really, really important that as soon as you kind of have an inkling that this thing is. You're committing to it, that it's coming, that it's going to happen, and you start kind of telling people that it's coming and it's going to happen and here's some ideas, even if you're still in the validation stage, or you're still kind of cogitating, I suppose, on exactly how it's all going to take shape. Building that interest is super, super important. So I suppose, ladies, are there any examples you can think of even in your, your client's world or your own world where you've, you've really enjoyed that process of dropping those breadcrumbs? Lucy, can I just say as well, I love your analogy of runway because for me, I've always understood the concept of like, you need to warm your audience before you just throw a thing at them. Like, I get it, but runway, it just makes sense in my brain. I'm like, Oh, like a long straight line that leads us somewhere cool. Right. I do get it. I absolutely love runway. It's my favorite thing at the moment now. I'm pleased to have had some impact on your life, Sam. How exciting is that? But yeah, then it does fit with the launch thing, right? So it makes so much sense. So yeah. Yeah. I've been in business like 12 years and that's never clicked before, but you. Yeah, you've done it for me. My podcast is still one of my most favorite things I've ever launched. And I'm quite happy to put my hand up and say, I don't love launching things. I don't, I don't love that feeling. But the podcast was probably one of the most fun things we did. And we built that runway really quite early on interviewed people about what they wanted to see on the podcast, started to drop sort of, you know, Teasers about the art podcast art and say, look, we're trying some art images. Here's the bits we're playing with. Here's the color scheme. Here's the tile. Now we've decided here's the countdown to the number of days till it arrives. Are you ready? Like it will be on your Spotify in six days, five days, four days. And then we had a, we had an actual party, a podcast party and played some games that engage the audience as well, which I'm sure we'll talk much more about in the proper launch phase, but like that whole process, you know, Was fun and enjoyable, which I can't always say about my marketing. So that one was, was probably my favorite of all time. Yeah. That's very cool. Yeah. You can't, you can't take it all too seriously in the end. Like, of course it matters and it matters to each of us. It matters to every business owner that their thing does well, but also it doesn't mean that you can't enjoy the process as you go and make it your own and do stuff that just. It's silly or out of the box or unusual. It's just you doing you, I guess. Nikki, what's your favorite example from your own or from somebody else that ...