Ep 6 - Mastering the Sales Mindset - From Fear to Fanatic

 Welcome to digitally done. And in this episode, we're going to be talking about the mindset. For sales, I'm Nikki Cali, and we also have with us Sam Winch and Lizzie Macaulay say hi.   Hello.   Now in this episode, we are going to be talking about that weird feeling that you might get when you're trying to do your sales or as I love what Lizzie calls it, the fangirl or the cool girl concept. So let's just dive straight in. I really want to get into this whole fangirl fangirl and, and cool girl thing. So Lizzie just. Explain to our audience, anyway, all of this.   So I have a particular rant that people in my orbit will definitely have heard on some level, but I have this theory, right? It's a, it's a Lizzie ism. Let's say that we are too busy being the cool girl in our business to be the fangirl in our business. Most of us, Just through, through years of, I guess, societal programming and being told that we need to be humble and be quiet and be small. we get the opportunity to talk about our business or our thing or even ourselves to a certain extent, we go, Oh, yeah, we play it down. It's not, it's not, it's not bad. It's fine. It's pretty. Yeah, that's good. You know, and that's not exactly smacking of enthusiasm, is it, for the thing that we have put our hearts and souls into, and we know will help people, and we know is really high quality, and we know is all these things that people need and can solve their problems. And it's not inspiring a lot of confidence in the product or service itself. And so what I have taken a lot of time to encourage people, including myself to do more of is to become the absolute raving fangirl of their own thing, because that enthusiasm is so infectious. Have you seen my thing? It's really great. I really love to do it. I love to teach. I love to talk about it with people. I'm so passionate about the stuff that I do. I really, I can't wait for you to see it. It's so good. Now, isn't that just kind of a different vibe than, Oh yeah, yeah, it's nice. So I highly encourage in the, in the spirit of getting in the mindset for sales is go be the fangirl. Go love the crap out of the thing that you do and tell people how much you love it. Please. Hmm.  Yeah. No, I interesting concept,   hey?   And it just flows perfectly like from our previous episode, which was all on pricing and the confidence in your value and all that sort of stuff. You've got to get that mindset right. And you know, Sam, like just before we started recording this, Sam, you know, was telling us a little bit of a story about how she had to really believe in herself, that she values herself. And I would love you to like, you know, Tell our audience a bit more about that whole, you know, and we all get it, but that weird feeling that you get with sales. Why, why do we get that? Do you reckon like, I just don't get it, but I don't understand.   no, I do. I think I, I, I'm, I'm one of those people who has always felt that bit ooky about that word sales. You know, I was brought up you know, middle class English family. Children are designed to be seen, not heard. Like it's very English. Dip off a lip. Like you don't make a fuss about things. You know, you don't, you don't shout from the rooftops. You have got to be humble. You don't, you don't brag. Bragging's, Bragging is bad. That definitely my upbringing a hundred percent. So even now, like talking about myself is uncomfortable. And I was called out about it just the other day. Someone asked me how things are going. And I'm like, Oh, they're okay. She says, they're not okay. They're good. They're great. And I was like, Oh yeah, kind of. Okay. Like it felt wrong to say, actually, I think I'm doing really great. So the, the natural reaction for me. Was to go, Oh yeah, no, I'm going. Okay. I think now whether it's that uncertainty that I don't want to get called out in case I'm not, or that I don't want to brag, like, but it's definitely that feeling of like, Oh no, can't, can't say great things. Like I have to say just, it's okay, but it's interesting to see that I come across countless clients when we talk about. The building, the course is one thing, right? But the selling the course, that's a whole nother, that's a whole nother thing. And I know so many course creators who procrastinate and postpone and put off when we come towards the sticky end of finishing something, they never sell it. And I, you know, try as I might push as I might. There are some clients who've, I believe still probably to this day, who've never crossed the line, who have this most beautiful thing that they've invested in building that they've, they've developed. They've recorded videos for whatever else that is still sitting without a sales page or has a sales page technically that I know is linked up, but has never once been spoken about or promoted about online. So it's just sitting in the ether of the ...