Ep 8 - Execution Excellence - Progress Over Perfection

 Welcome to this week's episode of the Digitally Done Podcast. I am your host this week, Sam Winch, and with me, I have the wonderful Lizzie McCauley and Nikki cali. Welcome back, ladies. Hello. It's always wonderful that you keep coming back and you haven't run away from me yet. So this is a win. I do like this. For those of us who haven't listened to the previous episodes, let's do a super quick run around and I'd love you to give a one sentence intro about who you are and what you do, please, Miss Lizzie. Oh, me. Oh, how exciting. I am Lizzie McCauley. I'm your friendly small business, copywriter, copy coach, communication strategist. I'm wearing many hats these days. And making small businesses win is kind of the name of the game. It doesn't really matter what, how we're facing it. We just want to do well, grow and do good. And that's what I help with. And I love the title of communication strategist because it encompasses so much more of what you do. Like words are a part of it, but it's really like, what message are we communicating and why? And it makes so much more sense to me than just saying, sorry, copywriters, I'm going to be using better comments, just a copywriter. Like what you offer is so much more than that. So I love it. Thank you. I'm so clearly still getting, getting comfy in my new skin, but it's a, it's a work in progress and it's coming on nice. I am the founder of WisDome and I'm an advocate for anyone out there who wants to share their wisdomness in the form of courses, programs, and building communities. And I have to say, with respect to Lizzie, she's that other part of my brain, because I don't do words very well. She comes in really well in that regard. Oh, the words is fun. The words is just what you do for a holiday. When the strategy is really where the progress is made. Isn't it? I like Sam and I like shaking our heads. Yeah, that doesn't work like that. What a holiday? The words is what I do for fun. This, well, actually that's a lie. The strategy I do for fun too, cause I love it. And I am your host this week, Sam Winch, the course creator, not the lunchtime food. I spend my time helping entrepreneurs and small businesses owners turn their knowledge into something they can sell often in the form of a course, but not always. So this week we are talking all about execution and progress and getting it done. And before the podcast, we were talking about some of those quotes that you've probably heard, like Progress over perfection, or it's messy in the middle or all of those bits and pieces. Perfection can be very preventative because it doesn't exist, right? There's, there's no such thing as perfect and what is perfect to you might not be perfect to someone else anyway. So it's really subjective whether the thing is now perfect or not. So that means it, it really puts a stopper on getting anywhere because you're trying to work out what perfect is and is this perfect? Will never truly be or feel perfect. I don't think so. And you know, that word perfection, it's like this whole mindset thing. As soon as you hear perfection, there's like this wall that goes up. Absolutely. Like, it's like a stump all of a sudden. It's like, ah, and it's a freak out word for a lot of people. And I don't, yeah, I agree. I think Perfection can be a scary word. And I don't think we need to have to worry about that necessarily, because there is no such thing as perfection. No, I understand where it comes from though, as well. It's about worthiness and it's about, this needs to be. If I'm going to charge X amount that it needs to be Y level of good, you know, and, and the problem is, is that we are all our harshest critics by some orders of magnitude. And if we knew what the expectations, and that goes back to the validation piece, but if we knew what. Other people were expecting from us first. We're what we're expecting from ourselves. Perhaps we'd be slightly less harsh judges of what perfect is. Yeah. I think often because we know our own trade so well as well that we forget that our audience isn't where we're at. And so we're trying to make a thing that feels perfect based on everything we know, based on all of our knowledge and all of our experience. And by the time you get to a point of building something, we're That's a lot. Like you've gathered a lot of stuff over the year. So you're trying to make something that encompasses all of those things that you've collected throughout the time. And it's, it's too many things. They don't all fit, but your audience doesn't need all of those things. They're not at that point. And Lizzie and Nikki, you're probably the same as well. Like I, I find as a course creator, I. Feel that there's probably an expectation that I will have great courses. So I put a heavier burden on myself before I release something, because I think people are expecting better from me, but I'm using the caveat of what...