Episode 6 - Dabur Apple Cider Vinegar

Brand: Dabur

Product: Dabur Apple Cider Vinegar

TG:

* Age range: 25-45

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Health and wellness, fitness, nutrition

* Demographics: Urban, suburban

* Location: India

Purpose: Branding

USPs:

* Made with organic apples

* Unfiltered and unpasteurized

* Contains the "mother" of vinegar

* No added sugar or preservatives

Additional Details:

* Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.

* It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.

* Dabur Apple Cider Vinegar is also sugar-free and preservative-free.

Creative Brief:

Campaign Objective:

To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.

Target Audience:

Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.

Key Messages:

• Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
• It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
• Dabur Apple Cider Vinegar is also sugar-free and preservative-free.