Episode 64 - Conversation with Sooji Park | Spark Chances

Scott and Jinesh chat with Sooji Park, Founder and Scent Sommelier of Spark Chances. They discuss Sooji's journey to and through dental, and all things scent. Sooji breaks down how scent impacts one's experience and purchasing decisions, and is utilized across various industries including retail, hospitality, and healthcare. Sooji also shares some of the impact she's made to date in the dental space. 1:15 Conference discussion 7:21 Introducing Sooji Park 10:25 Scent Sommelier and scent data 16:11 Path to dental 24:59 Spark Chances and designing scents 35:10 Scent shapes experiences 41:53 Impact in dental 52:31 Customer profiles 58:09 Growth through challenges