Episode 8: Roses with Rights – The Business and Breeding Behind the Bloom

In this episode of Seeds of Tomorrow – The Next Chapter, Alain Meilland (Meilland International) and Jean Maison from the Community Plant Variety Office discuss how innovation in ornamental plant breeding is supported by long-term investment, creativity and plant variety protection.

The conversation explores how new rose varieties are developed from the first breeding idea to international commercialisation, the risks associated with unprotected or infringed varieties, and how licensing and enforcement are managed across global markets.

A focused discussion on how breeding expertise, intellectual property and market dynamics shape innovation in the ornamental sector.