Episodes

  • How to Generate Referrals from Existing Clients, Revisited

    How to Generate Referrals from Existing Clients, Revisited
    Jan 23 2026
    You know why referrals are so great? Because whoever is referring a client to you has already warmed up that person. This saves you both time and money. In this episode, Caterina shares 14 innovative tips and ideas that you can take action on right now to get more referrals from your existing clients. Listen to this episode to set your business up for success by having clients that are consistently sending you referrals.
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    31 mins
  • Turning Business Chaos into Clarity with Elaine Turso

    Turning Business Chaos into Clarity with Elaine Turso
    Dec 11 2025
    In this episode of Expand Your Fempire with Caterina Rando, marketing and summit queen Elaine Turso shares her entrepreneurial journey and discusses her business philosophy of operating in her 'zone of genius' by giving businesses a makeover using websites, branding, and CRM integration. She emphasizes the importance of running a business like a business and investing in proper resources. Caterina and Elaine encourage women to focus on collaboration, connection, and fun to grow their businesses authentically! Listen here and download show notes for super tips.
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    39 mins
  • Caterina's Essential Work-from-Home Strategies to Grow Your Fempire, Part 2

    Caterina's Essential Work-from-Home Strategies to Grow Your Fempire, Part 2
    Oct 31 2025
    Working from home can be full of freedom and full of distractions! In this inspiring episode of the Expand Your Fempire Podcast, host Caterina Rando shares powerful, real-world strategies to help you boost productivity, increase sales, and infuse more bliss into your business and life—right from your home office. In part 2 of this 2-part series, you’ll discover how to set and track meaningful sales goals, embrace technology with ease, and block time for what matters most. Caterina also reveals her 4x4x4 formula for reaching your revenue goals and offers super tips for celebrating your daily wins and prioritizing self-care. Tune in to learn how co-working, regular breaks, and a positive mindset can transform your days from “busy” to blissing! Don’t miss both parts of this series—and be sure to download the companion handout to keep your momentum soaring!
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    24 mins
  • Caterina's Essential Work-from-Home Strategies to Grow Your Fempire, Part 1

    Caterina's Essential Work-from-Home Strategies to Grow Your Fempire, Part 1
    Oct 17 2025
    This week Caterina shares part 1 of her 2-part series focusing on strategies to enhance productivity, sales, and overall bliss while working from home. Caterina discusses the importance of having a compelling vision, setting clear goals, maintaining a dedicated workspace, and using time-blocking techniques for both business and household tasks. Listen to this series and use the accompanying handout to upgrade your practices and take actionable steps to optimize your work-from-home experience!
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    32 mins
  • From Magic to Mindset: Heather Rogers on Body, Mind, and Wellbeing for Entrepreneurial Success

    From Magic to Mindset: Heather Rogers on Body, Mind, and Wellbeing for Entrepreneurial Success
    Oct 1 2025
    This week Caterina welcomes Heather Rogers, a precision wellness coach, epigenetics expert, and professional magician. They explore the significance of epigenetics in improving health, touching upon how lifestyle changes can impact genetic expression. Heather shares her personal journey from struggling with health issues to becoming an entrepreneur in the wellness field. They discuss practical health tips, the importance of personalized wellness strategies, and the future of health innovation. The episode underscores the vital role of well-being in achieving business bliss and longevity!
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    26 mins
  • The Art of Asking: Caterina’s Musings from the Balcony of a Cruise Ship

    The Art of Asking: Caterina’s Musings from the Balcony of a Cruise Ship
    Sep 18 2025
    In this fun episode of the Expand Your Fempire podcast, Caterina Rando shares insights from her cruise ship balcony in Victoria, Canada. During this family trip, she discusses the power of transforming complaints into requests and emphasizes the importance of persistent and strategic asking in business and life. Caterina reflects on her experiences on the Wake Show, the value of visibility, and effective follow-up strategies. She underscores the significance of retreats for women entrepreneurs and encourages listeners to embrace kindness, make powerful requests, and continuously seek to uplift others.
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    22 mins
  • From Trauma to Empowerment with Karen Robinson

    From Trauma to Empowerment with Karen Robinson
    Sep 4 2025
    In this episode of the Expand Your Fempire podcast, Caterina Rando interviews Karen Robinson, a trauma recovery therapist who specializes in helping women holistically heal from complex trauma. They discuss the importance of addressing trauma for women entrepreneurs, how trauma can manifest in business, and strategies for overcoming it. Karen shares insights on mindset and self-talk, and emphasizes the power of community in the healing process.
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    22 mins
  • Being a Loud and Proud Speaker: Strategies to Boost Your Visibility and Bookings

    Being a Loud and Proud Speaker: Strategies to Boost Your Visibility and Bookings
    Aug 8 2025
    In this episode of the Expand Your Fempire podcast, Caterina discusses the importance of being “loud and proud” about your role as a speaker to book more speaking opportunities. Drawing from her own extensive 30-year speaking career, Caterina provides actionable super tips and practical advice such as leveraging social media to celebrate bookings and the significance of having strategic partnerships with fellow speakers. This episode is a treasure trove of insights for any entrepreneur, or “speakerprenuer” as Caterina like to call them, looking to use speaking as a tool to expand their influence, client base, and business bliss!
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    34 mins