This episode may make you uncomfortable, but it's too important to avoid.

There is a silly and self-sabotaging belief that runs rampant amongst financial advisors. It is actively destructive and extraordinarily expensive. And the only reason it exists is because it protects you from discomfort and responsibility.

The belief?

"I'm not ready for marketing."

This one poisonous belief has destroyed more advisors' wealth, time, energy, and even lives (due to the extra frustration and stress it causes over time) than anything else.

And I'm completely dismantling it for you, from every conceivable angle, in this episode so you never fall prey to this mind virus.

Listen now.

Show highlights include:

• A lethal and self-sabotaging marketing mistake advisors make with pride (it's like waiting to plant seeds until the crop is tall enough) (0:54)
• The root cause of ANY financial advisor's business success (and the harsh reality about why so many advisors fall flat on their face) (3:48)
• How to "jimmy" the laws of marketing to work in your favor (and why this scares the snot out of most advisors) (5:00)
• The imaginary timeline that quietly runs most advisors' careers without their ever knowing it (6:09)
• The most poisonous misconception you have about marketing that's keeping you worried about your bills instead of building wealth (7:37)
• Why marketing is far easier and more fun earlier in your career than it will be after you're established (9:30)
• The psychological reality behind having a quitter's mindset and why it chains you to future failure (13:47)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

I remember my uncle once telling me that most people are dumb, weak, and broke. While I thought it was harsh at the time, it has been consistently proven to be true over the years.

Why does this matter to you?

Two reasons:

First, to help you break through whatever limiting belief you've subconsciously placed on yourself that's keeping you out of the top 0.0001%. It's really not nearly as hard to become a one in a million person when you hear some of the statistics I share in this episode.

Second, because your clients can either be top 1% types who value your services and treat you like an investment… or they can be the headache clients who refuse to listen and who object to every piece of advice you give them.

Ready to become a top 0.0001% person?

Listen now.

Show highlights include:

• A potent marketing lesson from Harley Davidson and what they actually sold (it's NOT bikes) to their customers that can be instantly applied to your financial advice business (6:39)
• How raising your fees can actually improve your conversion rates (especially if you're worried sick that higher prices will lower your conversion rates) (9:06)
• The simple formula for becoming a top 0.0001% advisor in America (and why it's easier than you might think) (10:12)
• Why it's better for your long-term success to avoid failure rather than chase success (11:21)
• Here are some scary and shocking statistics about average Americans that makes your journey into the top 0.0001% easier than you'd ever imagine (11:55)
• How to avoid becoming a babysitter for adult children who don't take your advice to heart by making your marketing more repellant (21:26)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most of the so-called marketing advice that advisors get sold by other marketing gurus isn't just flat-out wrong…

But it also makes you focus on the wrong things!

This warped perception not only stunts your marketing efforts, but it derails your confidence, dupes you into believing certain tactics (or marketing as a whole) doesn't work, and causes you to toss and turn for hours each night as you drown in your own anxiety.

That's the bad news.

The good news?

In today's show, I share 7 marketing rules of thumb that can help you prevent all of these problems mentioned above. Plus, it will help you avoid paying a marketing guru who's feeding on your insecurity.

And yes, it will make every marketing campaign you set live more successful than what you're doing today.

Listen now.

Show highlights include:

• The ONLY marketing metric that actually matters that almost every advisor completely ignores (2:29)
• 3 metrics every financial advisor must know to determine the health of your marketing strategy (and they have nothing to do with cost per lead, open rates, or click rates) (5:26)
• The "brick method" for building trust that only the top 1% of financial advisors even think about, let alone implement into their marketing (7:27)
• Why the fastest way to dry up your sales pipeline is by obsessing over new leads (and how to double your bottom line without a single new lead) (9:24)
• How worrying about being annoying, being repetitive, or overdoing a certain follow-up strategy makes you an unsafe investment to prospective customers (10:36)
• How to "tap into" the "mental environment" of prospective clients and hijack their minds until they become your best clients (10:59)
• If you're making this mistake, you're one change away from complete and utter destruction of your financial advice business… (13:42)
• Why you don't actually have "marketing problems" you have "sequencing problems" (and why adjusting the order can turn a flop into your best campaign) (14:39)
• How to naturally soothe a prospective client's nervous system before it backs out of working with you (19:21)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.