First Customers, Personal Brands and Marketing with Luc Bohunicky

In this episode we spoke about:

• The importance of the marketing involvement from the start
• The need for the tech and marketing departments to work closely together
• The role of the ego of the tech founders
• How do reach out to potential early adopters in a right way
• Non linear career paths
• The value of (real) diversity and tech recruitment
• Tech startup branding and the importance of building founder personal brand