Fix Your Seller Mistakes: Pricing & Emotion Explained | Real Estate in Edmonton Ep. 4

Most seller mistakes aren’t random.
They follow patterns.
In this episode of Real Estate in Edmonton, we go beyond identifying mistakes — and show you how to fix them.
Last week we talked about the number one seller mistake. This week, we break down the full system behind it: pricing strategy and emotional discipline.
Most sellers don’t lose money because of the market.
They lose money because:
• They overprice to “leave room”
• They price based on what they need
• They ignore active competition
• They take feedback personally
• They let emotion override data
In Market Snapshot, Devin Gray (Realtor® with eXp Realty and Mogul Realty Group — born and raised in Edmonton) explains how:
Price creates momentum.
Momentum creates competition.
Competition creates premium price.
These principles come directly from Devin’s book, Insider Home Selling Tips. If you’d like a free copy, just reach out — he’s happy to share it.
In Beyond the Numbers, Tracie shares her experience broadcasting live for 12 hours from the Stollery Children’s Hospital Foundation Mighty Millions Lottery Grand Prize Show Home — a reminder that real estate can directly support one of Alberta’s most essential children’s hospitals.
In What’s Happening Around Edmonton, we cover:
• Major playground reopening this spring & more!

If you’re thinking about selling this year, this episode gives you a system — not just advice.
🎙 Hosted by:
Devin Gray – Realtor® | eXp Realty | Mogul Realty Group
Tracie Gray – Broadcaster & Professional Emcee
Real Estate in Edmonton — where we talk real estate and real life.