Forget Cost Per Acquisition. It’s All About Lifetime Value | ft. Scott Irwin | Ep. 490

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If you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.

In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).

Key Chapters:

00:00 - Teaser
00:49 - Introduction and Scott's Background
03:32 - Defining Lifetime Value (LTV)
06:30 - Strategies for Long-term Customer Satisfaction
10:34 - Levers to Improve Customer Lifetime Value
12:35 - Business Growth and Evolving Marketing
14:58 - The Importance of Personal Relationships and Manners
17:21 - Training New Employees and Apprentices
21:14 - Practical Frameworks for Service Excellence
25:08 - Addressing Price Concerns with Value and Urgency
28:48 - Closing Thoughts and Future Episode Teaser

Related Episodes:
Episode 439 with Scott Irwin (Network Plumbing journey)
Episode 440 with Scott Irwin (Designing your ideal life)

CONNECT WITH SCOTT IRWIN
Website: https://networkplumbing.com.au/
Facebook: https://www.facebook.com/networkplumbing
Instagram: https://www.instagram.com/networktradies_/
LinkedIn: https://www.linkedin.com/company/network-plumbing/
Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/

CONNECT WITH THE TRADIE WEB GUYS!
Website: https://www.tradiewebguys.com.au/
YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
Facebook: https://www.facebook.com/TradieWebGuysOfficial
Instagram: https://www.instagram.com/tradiewebguys/
LinkedIn: https://au.linkedin.com/company/tradie-web-guys
Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

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