After nearly four decades in the automotive aftermarket industry, Thomas A. Wolfe understands what it takes to keep a legacy brand relevant. Now, President and CEO of Ziebart International, Wolfe’s journey began in 1986 working in the Ziebart mailroom and working in the warehouse while attending college — a humble start that ultimately evolved into leading one of the most recognized automotive service franchise brands in the world.

In this episode, Wolfe shares how Ziebart reinvented itself through a pivotal “Change or Die” strategy, returning to its rust-protection roots while expanding into high-value premium services like ceramic coatings, paint protection film, detailing, and window tinting. Today, the company operates approximately 400 locations across more than 35 countries, with a particularly strong presence in markets like Turkey.

Wolfe explains how global franchise growth depends on deeply personal relationships, noting his commitment to visiting International master franchisees regularly to understand local challenges firsthand. He also discusses balancing the needs of multiple customer groups — franchisees, licensees, and automotive dealership partners — while maintaining a clear focus on long-term brand relevance.

From leadership philosophy to global strategy, this conversation offers valuable insights into sustaining a legacy franchise system in a rapidly evolving marketplace.

What happens when a franchise system stalls — and how do you get it moving again? In this episode of Franchise Today, Stan Friedman speaks with Mike Mushinski, President of Garage Experts. Mike joined the brand in 2024 to rebuild operations and restore momentum to a growing garage flooring and storage franchise.

Mike shares why most franchise problems originate in recruitment rather than operations, how setting clear expectations solves many system challenges, and why franchising is fundamentally a relationship-driven business.

The conversation also explores the growth potential in garage organization, the advantages of a vertically integrated supply chain, and how home services brands are adapting to changing economic conditions.

How do you build not one — but multiple — successful fitness franchise brands? In this episode of Franchise Today, Stan Friedman speaks with Stephen P. Smith, Founder and CEO of Planet Beach and HOTWORX.

Stephen shares how his journey began in independent gym ownership and evolved into launching Planet Beach in 1996, and scaling to 500 locations by year six. He explains how a pivotal conversation in Jamaica in 2014 led to the creation of HOTWORX — an infrared fitness concept combining heat, exercise, and technology in what he calls “3D training.”

The conversation explores franchisee profitability, disciplined marketing, a single-unit operator focus, and why 90% of HOTWORX franchisees were customers first.

This episode is all about sustainable growth, sensible franchising, coaching, and building brands through execution — not vanity metrics.